List of product brands > Skin care > Facials > Facial cleanser > The Ginza Face Wash Updated: 2025-02-20

The Ginza

Overall scoring
78
Word-of-mouth ratings
8.8
Popularity index
15470

How about The Ginza Face Wash brand introduction

The Ginza brand has only one product line for the whole series, with a total of 13 products, all of which are suitable for skin type. As the top brand of Shiseido in Japan, The Ginza has always been named "Hidden Lady Line" and "Shiseido's Pure Land and Pride Bones". The brand was originally developed for the royal family and did not enter any other countries, and is currently only available at the Ginza main store in Tokyo and several airport duty-free shops.
 
The Ginza Cleanser is the entry point in its basic treatment, and the price of around 400 yuan is quite affordable compared to other items. The cleanser is packaged in a bright white tube and has a low-key and simple appearance. When applied, it only takes a little to create a creamy lather, and the fragrance of grapefruit and linden is relaxing and soothing, and the skin feel is excellent. The ingredients are also added with moisturizers such as sorbitol and betaine, which are not low in ratio, and the skin is smooth and refreshed after use.
 
However, The Ginza Cleansing Soap-based ingredient has stronger cleansing power than Re Vive Whitening Foam Cleanser, and dry skin users will feel tight in autumn and winter; For oily skin that is not tolerated by the skin, it is also recommended to use an amino acid cleanser as a morning cleanser to avoid over-cleansing.
 
In addition to The Ginza, Time Glass Imperial Collection and Key to the Skin (CPB) are also Shiseido's top product lines. The Time Glass Imperial Cleansing Balm, Skin's Key Cleansing Balm, and The Ginza Cleanser are the same soap-based formulas, with strong cleansing power and a similar price. However, neither of these two cleansers is as hydrating as The Ginza Cleanser. In addition, Shiseido's Facial Cleansing Foaming Cleanser has also been popular for many years, and has even become the entry point for many users with its clean washing feeling and affordable price. Although it is the same soap-based cleanser as The Ginza, its saponification formula is inexpensive and complex, and the irritation is far stronger than The Ginza cleanser, which can easily cause excessive cleansing and is not recommended for users.