It has been more than 100 years since Rohto Pharmaceuticals developed the first eye drops in Japan in 1909, and as a leader in the eye drop market, it revolutionized the "drip type" eye drop bottle in 1931, ending the era of separation of eye droppers and containers. In 1964, it was the first to launch the "V Rohton" eye drops with cooling ingredients, which led to product innovation in the whole industry. Rohto's market share in Japan was once as high as 40%, and it has been the global sales champion for 16 consecutive years, and has become synonymous with eye drops.
 
Rohto has positioned eye drops as a health-care drug to eliminate fatigue and alleviate eye discomfort, changing the concept of treatment-oriented consumption in China and opening up the consumer market for young white-collar workers and students. At present, there are 6 types of Rohto eye drops (OTC) produced and sold in China, and the well-known anti-fatigue eye drops Sunrotown mainly uses neostigmine to reduce fatigue by shrinking the pupils, but the effect is only temporary.
 
If it is simply used to soothe dry eyes, Roto-Anne and Roe-Ton Clear eye drops are more suitable. People with dry eyes are the first choice for Rothon Thin, the formula is close to natural tears, and the chondroitin sulfate in the ingredients can moisturize the eye surface, without irritating ingredients. Contact lens wearers are advised to use RohtenClear, which can relieve dryness and soreness caused by long-term contact lens wear. In addition, to eliminate redness, it is recommended to use Red Letown, and antibacterial and anti-inflammatory need to use Roethon.
 
In addition, if the children in the family have symptoms of itchy or congested conjunctiva, they can use Xiao Ledu, and the price is generally around 20 yuan. Different from the domestic Xiaoleto using benzalkonium chloride as a preservative, the children's eye drops launched by Rohto in Japan do not contain the traditional preservatives benzalkonium chloride and parabens, and are safe to use and have a higher safety factor.
 
Whether it is imported or domestic eye drops, in order to ensure the efficacy of the liquid, most of them will add preservative ingredients, and there will be benzalkonium chloride, parabens, parabens, benzalkonium bromide and other words on the instructions, which are not suitable for long-term frequent use. The imported eye drops that are very hot on the market today are also labeled, but they lack translation, and consumers don't know much.
 
In Japan, Rohto sells eye drops focused on Class II pharmaceuticals and Class III medical supplies, and many of them are young people, so Rohto has made a detailed breakdown for this purpose, and has set up many series, such as the exciting Rohto Z! , the Rohto Lycee series for female users, and the Rohto Digi eye drops for "people who bow their heads". The formula still relies on "zoline" to shrink redness to eliminate eye congestion, relying on neostigmine to relieve eye fatigue, and there is not much difference in function from 6 Rohto eye drops made in China, but some vitamins are added, including the well-known Rohto moisturizer. Moisturizing water belongs to the third class of Japanese medicine, with few side effects, contains natural vitamin E, hyaluronic acid, moisturizes the cornea, and does not contain cooling ingredients.
 
In addition, Nissan eye drops also cater to the younger group in the packaging, often cooperating with well-known manga companies to launch limited packs, such as slime, Hatsune Miku and Sailor Moon, etc., the outer box and eye drop bottle are displayed in a cute design, which makes people can't help but take it into their pockets. However, consumers should identify the reliability of the channel, and the price of the whole line of products is more expensive than that of domestic products, generally ranging from 50 yuan to 100 yuan.