Fenty Beauty

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How about Fenty Beauty's Shade branding

In Fenty Beauty's starting lineup, in addition to the common foundation and lip gloss, the Dream Match Sculpting Stick series is definitely the most eye-catching. The collection comes in a wide range of shades and is versatile, from foundation sticks to highlighter sticks and contour sticks, with the contour wand being the most acclaimed.

The collection is available in 3 contour colours. Ebony is dark chocolate and designed for dark skin tones. Mocha is mocha brown, grayish brown with a hint of red, and a warmer hue that can create a "sun-kissed" feeling for wheat and bronzed skin. Amber is the most impeccable of the tricolorations, a neutral amber cold brown, but the brown tones are almost absent and are mostly replaced by gray tones. Amber is similar to the color of the shadow itself, and the Asian skin tone is not obtrusive, and the makeup effect is very daily. In addition, there are a wide range of foundation sticks in this series, in addition to the above three colors, you can also choose a darker foundation stick for contouring.

Different from other creams, the texture of the sculpting stick is on the hard side, if you are worried that you will scratch the foundation directly on the face, you can apply the sculpting stick to your hands in a circular motion before dipping it on the face. Although the sculpting stick is a paste, it has a powdery effect after being pushed away, no oiliness or drying, smooth texture, good blending, and can be directly patted and pushed by hand. However, in order to ensure a more natural effect, it is more recommended to use a brush to blend the color, the color on the face will not be too light, and the contour range will be more precise.

The sculpting stick has excellent makeup holding power, and it can be worn for more than ten hours without pressure. It's also easy to touch up if the colour fades – the stick design is easy to apply directly to the face and easy to take out and about. The packaging is a hexagonal body with a pink matte plastic texture, and the side is a hot silver logo, which has a high appearance. The body of the stick is magnetic, which can absorb multiple sculpting sticks into a honeycomb whole, and the storage creativity is unique.

Small capacity is a common problem with all contouring sticks, making them consume faster than other contouring products. The price of Dream Match Plastic Stick is set at the middle price of 248 yuan / piece, but it is slightly lacking in cost performance. There are also combo sets for sale in the store, a box of 3, including foundation, highlighter and contouring, priced at 518 yuan. Compared to the price of a single one, the combo pack is significantly more cost-effective.

At the beginning of 2020, Fenty Beauty launched its latest cream collection, including CHEEKS OUT FREESTYLE CREAM BRONZER. Compared with the "predecessor" sculpting stick, its texture is softer, like freshly melted butter, but the upper skin feels very light. Use a makeup brush to dip a small amount of contouring cream on the face brush, its blending power is better than that of the sculpting stick, easy to blend, will not lift the base makeup and cause makeup, and it is not easy to leave brush marks. In addition to the brush, you can also directly use your fingers or a beauty egg to pat and push slowly, the color is light after patting, and those who like low-key makeup can try.

In addition to the two creams, Fenty Beauty also launched a bronzer in 2019 called the Golden Kiss Bronzer. The colour design of the bronzer is very different from the two creams, which are intended to create a sun-kissed reddish, while the powder is dominated by a warmer brown tone, with less gray tones and more red and orange tones. However, this warm brown color cannot be used to flatter the edges and wings of the nose, only slightly to flatter the cheeks, or as a transition between blush and contouring.

Fenty Beauty's contouring balm is exactly the same look as a bronzer, with a glossy metallic shell, and the word cream on the contour shell is the only difference. At present, the flagship store only sells two types of contouring, the contouring stick and the bronzer, while the contouring cream has not yet entered the domestic market and needs to be purchased through purchasing agents or overseas shopping. Priced at $32, the contouring cream has a larger capacity, slower consumption, and is more cost-effective than a contouring stick.