Sanxiong Aurora is one of the lighting brands with comprehensive competitiveness in China, and has won the titles of China's well-known trademark and China's famous brand product. In 2017, Sanxiong Aurora's revenue was only half of that of Foshan Lighting, but now it has reached three-quarters of the latter, and it has developed very rapidly.
Like other domestic brands, Sanxiong Aurora has focused on LED lighting products, accounting for more than 90% of sales revenue from 6% in 2012. However, due to the fact that Sanxiong Aurora has been focusing on the professional lighting market such as commercial lighting and tooling lighting in the early stage, its brand influence in the general consumer market is weak.
However, Sanxiong Aurora is obviously aware of this problem and is speeding up the construction of a national sales network, with a total of more than 20,000 sales terminals, including more than 4,000 household stores. In addition, it has also developed cross-border cooperation with Alibaba, Evergrande and other platforms in the field of smart lighting, and cooperated with Ali Artificial Intelligence Laboratory to develop an AI smart life series.
In the field of chandeliers, there are many types of Sanxiong Aurora, and the styles are also different, basically covering most of the styles such as Europe and the United States, modern, Chinese, etc., among which the most eye-catching is the new Chinese style chandelier, which has a strong sense of design, and is not confined to traditional Chinese elements, and boldly adds many innovative modern elements, so that the overall look and feel are more in line with the aesthetics of modern people, and the combination of tradition and modernity has been achieved.
In addition, compared with the generally more simple design of other lighting companies, the chandelier of Sanxiong Aurora is more complicated, and the materials are more luxurious, so the price is relatively higher, most of the chandelier prices are more than 2000 yuan, and the highest can even reach 100,000 yuan, which is the same as Huayi, Kinglong and other lighting companies, so it is more recommended to choose users with higher budgets.
