Opple Lighting is a comprehensive lighting company and one of the fastest-growing enterprises in China's lighting industry in recent years. In 2020, Opple's market value will be as high as 20 billion yuan, and its revenue will exceed 8.3 billion yuan (2019 data), which is more than twice that of NVC and Foshan Lighting.
In addition, according to the 2020 "China's 500 Most Valuable Brands" analysis report released by the World Brand Lab, Opple Lighting's brand value is 24.632 billion yuan, second only to NVC Lighting in the lighting field.
Its high popularity is mainly due to the construction of its sales channels, Opple currently has more than 140,000 sales outlets of various types, regardless of the offline community, e-commerce channel layout is quite perfect, among the best in domestic brands, in 2019 Double 11 period, Opple Lighting's official flagship store Tmall platform trading index ranked first in the home decoration lighting light source industry.
In addition to establishing EMC, photogoniometric and other professional laboratories and product production lines, it also develops new smart products with non-lighting companies such as Huawei and Tencent, such as the Zhiqing reading and writing desk lamp equipped with Huawei HiLink, which can be remotely controlled by mobile phones, and has won the Huawei HiLink Most Popular Product Award.
In the field of chandeliers, Opple's products are not too much, mainly European, American, and modern styles, including both traditional chandeliers and modern special-shaped chandeliers, all of which adopt more mainstream designs, and the appearance is decent, without much bright spots, and the price is mostly between 300-1300 yuan, which is a relatively affordable chandelier product.
In addition, most of its products are equipped with intelligent control functions that are a major selling point of Opple, which can use remote controls, mobile phone APP, smart speakers, etc. to adjust the switch, brightness, brightness, etc. However, it should be noted that Opple chandeliers have adopted LED light sources across the board, and like most other manufacturers, the products are not equipped with standard light sources, and users need to choose their own.
