Since its establishment, Suofu has a history of more than 20 years, and the quality of fire doors, security doors and armored doors produced by Suofu is well-known in the industry. At present, Suofu has an annual output of more than 1.2 million gates, most of which supply affordable housing and China's top 100 real estate developers, and first-tier real estate companies such as Evergrande, Poly, R&F and Country Garden are all partners of Suofu.
The technical threshold of the anti-theft door industry is low, the product homogeneity is serious, and the market has entered a period of low growth and low profits. Although brands such as Suofu and Kincaid also have good quality, due to their low popularity, they can only attract retail customers with cost-effective routes. The price of Suofu's main Grade A security door is as low as 3,000 yuan, and the overall positioning is comparable to Kincaid.
At present, the Suofu security door is still mainly based on the transfer mahogany color style, which is slightly old-fashioned in terms of appearance design. However, in terms of practicality, the quality of the Suofu door is still worthy of affirmation, in the destructive opening test done by the Tianjin Consumers Association, the sample of the Grade A door of Suofu has reached the national standard for 30 minutes, and the thickness of the lock protective steel plate and the number of locking points are also higher than the national standard, and it is not easy to open the lock in the case of technical unlocking and destructive unlocking.
As one of the preferred suppliers of the top 500 real estate development enterprises, the majority of Suofu's profits come from corporate customers, but Suofu's investment in retail channels is not inferior to other brands, the company's sales network has covered large and small cities and towns across the country, and has also opened a flagship store in Jingdong, but there are only a few anti-theft doors sold online, and consumers are advised to go to nearby stores to choose their favorite styles.
