Maxim's started its business in a bomb shelter in Chuqimen, Chongqing, known as the "leading boss who came out of the bomb shelter", and now Maxim's Group's business is mainly engaged in category production, and its products cover both commercial and civilian markets. In 2000, Maxim's annual sales exceeded 1 billion yuan, and since then, DKS has introduced Maxim's door to the United States for sales, and today, Maxim's overseas business has involved nearly 40 countries and regions.
Today, Maxim's has more than 100 patents, and its self-developed production line has achieved fully automatic production. In the production of anti-theft security doors, Maxim's is not inferior to Wang Li and Panpan, and Grade A standard and C-level lock cylinders are also the standard configuration of most Maxim's security doors. In addition, Maxim's anti-theft door products are mostly equipped with stainless steel keels inside to improve the stability of the door structure.
The number of products of Maxim's Door is quite exaggerated, and in the exhibition hall of Maxim's headquarters in Chongqing, hundreds of doors of its sub-brands are placed. At present, Maxim's security door products are concentrated under the sub-brand Meixin elements, which can be further divided into multiple series such as molded doors, new schools and spliced doors according to different prices.
Meixin mainly uses cold-rolled steel plate and galvanized steel plate to make door leaves, of which cold-rolled steel plate has high strength and easy processing, and galvanized steel plate is relatively more corrosion-resistant, better coating performance, suitable for humid climate areas, these two steel doors are not much different in pricing, and the element molded door series priced at about 3500 yuan covers the above two products.
If the budget is further raised to 5,000 yuan, the new series of elements is worth considering. The security door of this series is made of galvanized steel, with a transfer wood grain on the front and no other decorations, giving it a simple look. The back panel is pasted with composite solid wood material, and the texture is quite good.
The splicing door series priced at 6000~8000 yuan is more suitable for consumers who prefer Chinese style, the representative models are 8054 and 8055, these two doors are spliced on the basis of steel door leaf embossed cast aluminum plate as decoration, the decoration is gorgeous and complex, suitable for matching Chinese home decoration style.
In order to meet the needs of consumption upgrades, Maxim's has also launched a sub-brand Savani, which focuses on the high-end market. This sub-brand introduced sheet metal production lines from Italy, door handles, locks and even back panel materials can be customized, and the design is beyond reproach, the Savani series starts at about 7,000 yuan, if you are not too sensitive to the budget, it is also a quality choice.
Maxim's attaches great importance to online channels, and the brand has built its own website to sell various products, which ensures the transparency of product prices to a certain extent, and avoids offline dealers shouting and raising prices, which consumers can use as a reference when purchasing. In addition, Maxim's has also opened authorized stores on major e-commerce platforms, Tmall mainly sells products of its sub-brand Jiamei, and has launched some anti-theft door styles, while the anti-theft door of Jingdong's flagship store is a high-end sub-brand Savani, and the main element of anti-theft door has opened an online store in Suning Tesco.
