ISB is an Italian brand founded in 1995, which initially produced and sold human grooming products, and later developed a pet grooming product line. ISB pet toiletries are sold to many countries outside of Italy and have become a leading brand in pet care in Europe, and the products have passed the Italian Safe Pet Cosmetics certification, which inspects pet daily chemical products according to the standard of cosmetics for human use.
 
SLS and SLES are the most widely used surfactants, because of their low price and excellent cleaning effect, but the US FDA believes that long-term use of SLS will make people's skin thinner, although the impact on pets is not clear, but SLS is more irritating and not suitable for long-term use. ISB's products do not contain SLS and instead use betaine surfactants for a gentler cleaning effect.
 
ISB's products cover daily care series and competition-level care series, pet competitions attach great importance to pet hair, and owners often carry out very complete care for their pets before the competition to help compete for rankings. In addition to shampoo and hair conditioner, there will also be perfumes, essential oils, sprays and other products. For non-competition use, some of these steps can be omitted and only shampoo and hair conditioner can be used.
 
ISB's Heixuan series and Cavill series belong to the competition product series, and the price is more than 200 yuan. The most recommended Shampoo is the Black Shine series, which uses alkyl betaine, kneaded with quaternary ammonium salts and Moroccan oil, which is soft and elegant after washing, and can be used alone every day without the need for other hair conditioners. The Cavill series uses myristyl alcohol polyether sulfate sodium plus betaine surfactant, which has good cleansing, foaming function, and good compatibility with the skin. In addition, the Cavill series does not contain silicone oil, which is light and fluffy after washing, and the taste is more fragrant than the Black Xuan series, and the deodorization effect is better.
 
The Classic and Fruit Care ranges are part of the Daily Care range, offering a basic shampoo and hair conditioner with a sweet, fruity scent. The classic series also has a PEK pine hair cream, the main ingredient of pine hair paste cetyltrimethylammonium chloride is a cationic surfactant, which can soften the hair and prevent static electricity, but the ingredient is irritating to the eyes, so pay attention to avoid the pet's eye area when using. Loose hair cream can be used in combination with hair conditioner, or it can be diluted with water and put into a spray bottle for use as an antistatic spray. The price of shampoo and hair conditioner is about 150 yuan per 500ml.
 
When ordinary washing and care, the dilution ratio of ISB's shampoo products is 1:3, and the diluted shampoo needs to be used up on the same day, so don't dilute too much at one time. ISB has opened an e-commerce flagship store in China, and its products can also be purchased in offline pet stores.