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List of product brands > Pet supplies > Pet supplies > Pet toys > Pet toy brand rankings Updated: 2025-02-21

2025 Pet Toy Brand Rankings

【2025 Pet Toy Brand Ranking】Relying on the big data of the whole network, pet toy brands selected according to pet toy brand awareness, brand strength, word-of-mouth evaluation and sales popularity (in no particular order): KONG, STARMARK, TRIXIE, Chuckit!, Petio, Petstages, GiGwi, SmartCat, Hoopet Huayuan Pet, EETOYS, If you are looking for what brand of pet toys is good? This pet toy brand ranking list is for your reference only.

  • TOP.1 KONG

    KONG United States

    Recommended model/series: Classic gourd series, WOBBLE, GENIUS LEO KONG's founderJoe has a pet dog Fritz who loves to nibble on stones and branches. By chance, Joe threw the rubber parts of the shock absorber to Fritz to play with while repairing his car, and unexpectedly, Fritz's attention immediately shifted from the stones on the side of the road to the rubber parts that produced irregular bounces. This serendipitous discovery inspired Joe to start a business with rubber pet toys. KONG is the world's No. 1 seller in the field of stuffed chewing toys, and KONG also won the top spot in the Best Dog Toys ranking bestreview.com authoritative review website. In the e-commerce market, KONG is firmly in the first place among Best Sellers in many pet categories on Amazon, and its influence is all over the world. KONG mainly sells solitary pet toys, but unlike other brands, KONG's toys are mainly shaped with the iconic gourd shape, with a good elastic rubber material, which can produce irregular bounces, which can stimulate the dog's interest more than conventional spherical toys. The gourd series is a hot-selling classic of KONG, in addition to having irregular...

    1
    Score
    85
    popularity
    9230
  • TOP.2 STARMARK

    STARMARK United States

    Recommended models: tumbler, bite-resistant toys, frisbee Xingji is KONG's main competitor, and the sales of Xingji food leakage toys in China even surpass KONG, and it is one of the most popular food leakage toy brands among Chinese pet owners. Xingkei's strength lies in pet training, and it has the world's largest pet training base, Xingji Academy, which provides basic behavior modification training, and even provides training services for police dogs and search dogs. Xingji's pet base also has thousands of dogs, and the research and development of each toy needs the verification of these evaluators, and there is a reliable research and development foundation. Both Xingji and KONG focus on food leakage toys, but the biggest difference is that Xingji can adjust the difficulty by changing the size of the food leakage opening. There are two ways to adjust the leakage of Xingji, one is to divide the leakage by opening and closing the door, and the other is to expand the opening by cutting, which is more convenient to open and close the door. In addition, Xingji also provides a variety of toy matching snacks in a variety of shapes, corresponding to different shapes of food leaks, which is more flexible in difficulty adjustment. Xingji mainly includes leakage and food alone...

    2
    Score
    85
    popularity
    12216
  • TOP.3 TRIXIE

    TRIXIE Germany

    Recommended models/series: Poker Treasure Hunt, Mintfresh Series TRIXIE is the largest pet toy brand in Europe, with more than 5,000 pet retail stores in Germany alone. In the online market, TRIXIE has also performed strongly, and has won the first place in the Best Sellers category of German Amazon dog interactive toys, dog toy balls, and cat scratching columns. Unlike KONG and Xingji, which only provide dog toys, TRIXIE's pet toys not only involve cats and dogs, but also birds, fish, reptiles, small animal toys, etc., with more than 6,500 products and a wide range of products. However, TRIXIE currently mainly lays out its most representative series of educational pet toys in China, and most of the other toys need to be purchased on behalf of others. The Poker Treasure Hunt is the flagship version of the TRIXIE Puzzle Pet Toy Collection, and this toy has the nature of a play-through game. Before starting the game, pet owners demonstrate hiding food in plastic trap boxes, cats and dogs need to mobilize their sense of smell and touch at the same time.

    3
    Score
    84
    popularity
    19654
  • TOP.4 Chuckit!

    Chuckit! United States

    Recommended models: rubber pinball, glow-in-the-dark pinball, canine outdoor football, four-cornered flying squirrel frisbee, light and soft cloth indoor frisbee Known as the Procter & Gamble of the pet industry, Petmate started with pet boxes and pet cages in the early days, and expanded its product line through acquisitions in the later stage. Petmate has 20 pet brands, including pet cleaning brand ArmHammer and pet mattress brand Aspen, among which Chuckit! is the most well-known pet dog toy brand under Petmate. Chuckit! means throwing it in Chinese, and Chuckit! is one of the best brands in the throwing category for pets and pet owners who like interactive games. It has ranked first in the list of the best dog toys thewirecutter.com foreign evaluation websites and the top 10 favorite toys of cats and dogs on reviewed.com. Chuckit!'s throwing toys have a unique glow-in-the-dark feature that makes them look back at night. Bonnie Beaver, a former president of the American Veterinary Medical Association, has pointed out that dogs, like humans, tend to exercise less than they need. Many owners have to go to work during the day and often can only choose to walk their dogs at night, but it is difficult to meet the needs of dogs for exercise simply by walking...

    4
    Score
    82
    popularity
    17900
  • TOP.5 Petio Patrick

    Petio Patrick Japan

    Recommended models: electric mouse, colorful elongated cat teasing stick With annual sales of 400 billion yen (about 3.5 billion US dollars), Petio is one of the largest pet products brands in Japan, and pet toys are the core segment of Petio's pet products. In addition, Petio's pet products are also very design-oriented, and won the GDA Design Award in 2006 and 2010. Petio's toys are divided into two categories: cat toys and dog toys, of which cat toys are the main category, which can reflect the tendency of Japanese people to keep pets. According to statistics, in 2017, the number of pet cats in Japan has surpassed that of pet dogs, reaching 9.526 million, which is mainly due to the fact that the cost of raising pet cats is lower than that of dogs, followed by the fact that raising cats requires less energy, which is suitable for Japan, which is increasingly aging. Petio's pet toys for cats can be roughly divided into three series: pet backyard, electric toys, and cat teasing sticks, among which the pet backyard series containing wood is the most distinctive. It is a close relative of kiwifruit, and its effect is similar to that of catnip, which can make cats feel excited and happy, but the effect is more obvious than that of catnip...

    5
    Score
    81
    popularity
    10383
  • TOP.6 Petstages

    Petstages United States

    Recommended models: TOWER OF TRACKS, Round Cat Scratcher, Newhide, Dogwood Petstages is Outward Hound's pet toy brand, the main advantage of the products are cat scratching and reptile toys and dog chewing toys, which has a high reputation in the American pet toy industry. Petstages' Cheesecat Toy Track was also voted the best cat toy by American magazine. Many excrement shovelers may find that cat scratchers are one of the most practical cat toys, but they don't know how to choose them. Most of Petstages' cat scratchers are made of corrugated cardboard, which is actually the same material as the cat's favorite brown cardboard box. However, compared with sisal rope, the durability of corrugated boxes is average, and pets are prone to debris after crawling, which is a consumable product, and the cost performance is not as good as that of sisal cat scratching board. Although corrugated cardboard is not durable, it is not for nothing that Petstages cat scratchers are selling well, and stability is its strength. One of the biggest differences between cats and dogs is that cats are very timid, and cats will feel scared because of the shaking of the cat scratching board, which will cause them to resist. And the cats of Petstages...

    6
    Score
    81
    popularity
    5804
  • TOP.7 GiGwi is expensive

    GiGwi is expensive Hong Kong

    Recommended models: Xuanlu Prey Bird, Cat Grass Rabbit, Pulley Mouse, Transparent Stretch Owl Guiwei is an OEM exporter of children's toys in the early days, and its main advantage products are plush and electronic toys. After the financial crisis in 2008, it began to switch to ODM production with its own design, which laid the foundation for Guiwei to upgrade to its own brand. After 3 years of market testing, Guiwei officially established its own pet brand in 2015, shifting the front line from the children's market to the pet market, with its high appearance and affordable price, it was quickly sought after by consumers. Guiwei's pet toys inherit the advantages of children's toys, and the main categories are still plush toys and electronic toys, with a unit price of mostly between 30-50 yuan. There is no domestic pet toys related industry or national standards for the time being, and Guiwei's toys are exported to Europe and the United States while supplying the domestic market, and the quality meets the relevant standards of European and American pet toys, which is more worth buying than the miscellaneous toys at the same price in China. Plush toys have a common problem, that is, they are not resistant to bites, and once there is a small opening, it is easy to be torn apart, and the filler is eaten by mistake...

    7
    Score
    80
    popularity
    8457
  • TOP.8 SmartCat

    SmartCat United States

    Recommended models: Ultimate Scratching Post, Chaise longue claw paw music, cat tree wall-mounted SmartCat focuses on cat scratching and reptile toys, mainly in the e-commerce market, and its various cat scratching board toys are frequent customers of Best Sellers No.1 in the Cat Scratching Posts category of Amazon in the United States. SmartCat's cat scratchers are made of braided sisal. The cat scratcher evaluation thewirecutter.com the authoritative evaluation website pointed out that the woven sisal material is more durable than ordinary sisal rope, and the service life of SmartCat's woven sword cat scratcher even reaches more than 5 years. Ultimate Scratching Post is SmartCat's flagship cat crawler, with more than 7,000 reviews on Amazon in the United States, with a score of 4.6 out of 5, ranking among the best in many cat scratching and crawling evaluation lists in foreign media. The height of this cat scratching column reaches 32 inches, which is about 10 inches higher than the ordinary style on the market, and the bestreviews.com evaluation pointed out that the higher cat climbing column is conducive to stretching the cat's body, and when buying a cat climbing column, the height generally needs to reach about 1.5 times the body length of the domestic cat. In addition to the height advantage, the chassis of the Ultimate Scratching Post is also comparable...

    8
    Score
    79
    popularity
    14358
  • TOP.9 Hoopet Huayuan pet

    Hoopet Huayuan pet chekiang

    Recommended model: cat climbing frame China's toy industry is mainly located in Zhejiang and Guangdong provinces, and Huayuan is one of the representatives of pet toy brands in Zhejiang Province. Founded in 2007, Huayuan Pet is one of the earliest enterprises to deeply cultivate China's pet market, after more than 10 years of development, Huayuan Pet has become a leading enterprise in China's pet industry, and its sales volume on China's major e-commerce platforms are among the best. Huayuan's pet toys are mainly positioned in the low-end market, which also reflects the general situation of domestic first-line pet brands. With the outbreak of China's pet market in recent years, domestic manufacturers have successively turned to the Chinese market with many years of OEM experience. However, there is still a big gap between local brands and European and American brands in terms of design, and cost performance is still the main advantage of domestic first-line brands. Compared with foreign brands that often cost hundreds of yuan, Huayuan's style is not novel enough, but fortunately, the price is cheap, and most of the toys are priced below 30 yuan. And its category covers a comprehensive range, in addition to basic toys such as biting, scratching and crawling...

    9
    Score
    76
    popularity
    19333
  • TOP.10 EETOYS iST

    EETOYS iST Guangdong

    Recommended models: Roller Feeder, Non-Dumping Egg Leaky Eating Ball, Medium Round Rubber Cage Pig iST pet toys are second only to Huayuan in sales in China, and it is a trend-oriented pet toy brand, which is more professional than Huayuan, and leaky food toys are its main series. Compared with KONG and Xingji, iST's food leakage toys are different in the way food leaks. For example, the pet needs to push the toy to trigger the switch of the feeder to pop the food. Although this design is novel, the difficulty of the game is low, and the unit price is about 100 yuan, which is not cost-effective. The Egg Leaky Ball is another unique food leaky toy from iST. The toy is made up of two hemispheres, the top hemisphere is used to fill the food, the bottom hemisphere is used to maintain balance, and the difficulty adjustment of the 4-position knob improves the playability of the toy. It's a pity that the shell material of this product is PC plastic, and the safety is not ideal. iST currently only sells toys for dogs, but not for cats. In addition to the food leakage toys, the unit price of iST's pet toys is close to that of Huayuan, and the quality is also the same.

    10
    Score
    75
    popularity
    17643
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Top pet toy brands

  • 1 19654 TRIXIE

    TRIXIE

    Recommended models/series: Poker Treasure Hunt, Mintfresh Series TRIXIE is the largest pet toy brand in Europe, with more than 5,000 pet retail stores in Germany alone. In the online market, TRIXIE has also performed strongly, and has won the German Amazon Dog Interactive Play

  • 2 19333 Hoopet Huayuan pet

    Hoopet Huayuan pet

    Recommended model: cat climbing frame China's toy industry is mainly located in Zhejiang and Guangdong provinces, and Huayuan is one of the representatives of pet toy brands in Zhejiang Province. Founded in 2007, Huayuan Pet is one of the earliest enterprises to deeply cultivate the Chinese pet market, after more than 10 years of development

  • 3 17900 Chuckit!

    Chuckit!

    Recommended models: rubber pinball, glow-in-the-dark pinball, canine outdoor football, four-cornered flying squirrel frisbee, light and soft cloth indoor frisbee Known as the Procter & Gamble of the pet industry, Petmate started with pet boxes and pet cages in the early days, and expanded its product line through acquisitions in the later stage. Owned by Petmate

  • 4 17643 EETOYS iST

    EETOYS iST

    Recommended models: Roller Feeder, Non-Dumping Egg Leaky Eating Ball, Medium Round Rubber Cage Pig iST pet toys are second only to Huayuan in sales in China, and it is a trend-oriented pet toy brand, which is more professional than Huayuan, and leaky food toys are its main series.

  • 5 14358 SmartCat

    SmartCat

    Recommended models: Ultimate Scratching Post, Chaise longue claw paw music, cat tree wall-mounted SmartCat focuses on cat scratching and reptile toys, mainly in the e-commerce market, and its various cat scratching board toys are frequent customers of Best Sellers No.1 in the Cat Scratching Posts category of Amazon in the United States. S

  • 6 12216 STARMARK

    STARMARK

    Recommended models: tumbler, bite-resistant toys, frisbee Xingji is KONG's main competitor, and the sales of Xingji food leakage toys in China even surpass KONG, and it is one of the most popular food leakage toy brands among Chinese pet owners. Xingji's strength lies in pet training,

  • 7 10383 Petio Patrick

    Petio Patrick

    Recommended models: electric mouse, colorful elongated cat teasing stick With annual sales of 400 billion yen (about 3.5 billion US dollars), Petio is one of the largest pet products brands in Japan, and pet toys are the core segment of Petio's pet products. and Petio's pet

  • 8 9230 KONG

    KONG

    Recommended model/series: Classic gourd series, WOBBLE, GENIUS LEO KONG's founderJoe has a pet dog Fritz who loves to nibble on stones and branches. By chance, Joe threw the rubber parts of the shock absorber to Fritz to play with while repairing his car.

  • 9 8457 GiGwi is expensive

    GiGwi is expensive

    Recommended models: Xuanlu Prey Bird, Cat Grass Rabbit, Pulley Mouse, Transparent Stretch Owl Guiwei is an OEM exporter of children's toys in the early days, and its main advantage products are plush and electronic toys. After the 2008 financial crisis, they began to switch to in-house design

  • 10 5804 Petstages

    Petstages

    Recommended models: TOWER OF TRACKS, Round Cat Scratcher, Newhide, Dogwood Petstages is Outward Hound's pet toy brand, the main advantage of the products are cat scratching and reptile toys and dog chewing toys, which has a high reputation in the American pet toy industry. At the same time

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