Recommended models: whirlpools, valley cat scratchers, pet carpets
 
The original name of the birthday was "Preserved Egg", which is the name of the pet cat raised by the founder Ma Wenfei, and the cat litter box "Snow Room", which won the Red Dot Award, cut into the pet supplies market. In July 2018, pidan changed its Chinese name from "Peel Egg" to "Bi Sheng", removed the cat pattern from the logo, and expanded its positioning to the full range of pet markets.
 
Bidan is a pet products company and a design company, all designers have experience in raising pets, so as to develop products closer to the user's perspective. However, at the beginning, Bidan also encountered a contradiction between design and production, the design style of new products is relatively high-end, which requires a high cost of mold opening, and mass production has the risk of stockpiling. In the end, he abandoned the overly high-end style and focused on pet products that balance market demand and design aesthetics.
 
In terms of product line layout, since Bidan has only recently begun to determine the market positioning of all kinds of pets, the nests on sale are temporarily developed for cats, and dog nests can be paid attention to in the future. There are currently nearly 10 types of cat nests, which can be roughly divided into three series: solid wood nest, crawling nest and flannel nest, of which solid wood nest is a flagship high-end product, using beech, poplar, basswood and other materials, the price is between 200-500 yuan. The shape of the crawling nest and the flannel nest is more chic, and the price is between 50-200 yuan.
 
The pet kennel has a minimalist style, there is not too much redundant design in the structure, it is practical and beautiful, and the solid wood nest is the most representative. Take the flagship whirlpool nest as an example, this product is inspired by the Fibonacci spiral curve, the shape of the cat nest is designed to resemble a conch, and the height of the spiral line gradually rises from the inside to the outside, which can bring a higher sense of security to the cat. The nest circumference of this cat nest is made of poplar heart and basswood surface, and the price is about 400 yuan.
 
If the pet owner has a limited budget, you can consider the crawling nest series, which is more recommended is the valley cat scratching board, the price is about 70 yuan. This cat scratch board combines the functions of play and living, which can be used as a pet cat's nest, and the corrugated cardboard at the bottom can also be used as a cat's claw grinding toy. The valley cat scratching board is designed with a round platform with a low middle and a high circumference, which makes it more secure for cats to curl up, and the size of 41cm in diameter is also suitable for most domestic cats, but corrugated cardboard is a consumable material that needs to be replaced regularly.
 
The flannel nest of Bid'an is mainly advantageous in shape, and there are only two egg tart cat nests and sheep cat nests on sale. Both of these products design the shape of the nest into a cartoon shape, and the color is mainly plain, simple but not tacky. However, there is no special material in its materials, the filling material is made of PP cotton, pearl cotton, and the fabric is made of crystal super soft short plush, which are more common materials on the market. The price of these two pet kennels is between 150-200 yuan, and the shape is exquisite, but the cost performance is average.
 
In addition to the three series of solid wood nests, crawling nests and flannel nests, Bidan also launched a special "pet carpet", which has a shape conversion function, which can be changed into a variety of shapes such as carpets, nest mats, tunnels, etc., which are suitable for toys and cats to rest, and use one thing for multiple purposes. It also won the 2019 Red Dot Design Award, with a price of around 179 yuan.