Founded in the United Kingdom in 1958, Weijia is a cat food brand owned by the Mars Group. Entered China in 1993, is the earliest pet food manufacturer in the Chinese market, in 1995 established the first pet food factory of Mars in Huairou, at the beginning of the Chinese cat food market, preemptively occupied the supermarket channel, became the most common cat food brand in Chinese mainland, and laid the first impression of Chinese cat friends on cat food. In addition, Mars was the only company to assist in the drafting of the latest version of the national production standards for cat food, which was implemented in 2015, which shows its position in the Chinese cat food market.
 
Weijia cat food includes dry food and wet food (Miao Xianbao), and dry cat food includes kitten food, adult cat food and older cat food. As a typical representative of low-end cat food, whether it is kitten food or adult cat food, Weijia has most of the common problems of low-end cat food - high carbohydrate content, and the use of corn gluten powder filling, pulling up the protein content detection value, in fact, cats have low absorption and utilization of plant ingredients, resulting in a lot of waste. Indoor cats have a single food source, and long-term consumption of this cat food will also cause malnutrition, frequent intake, and excessive fat intake will also lead to obesity. The best-selling single product marine fish kitten food also has the problem of low calcium-phosphorus ratio in the evaluation, and long-term consumption is easy to cause urinary diseases, so it is not recommended as a ration for indoor cats.
 
However, Weijia's advantage is that there is a local factory, the production specifications are good, and it is convenient and easy to buy, and the price is about 15 yuan per catty, which is very low. The artificial attractant added to it makes it have good palatability, used for ordinary rescue purposes, short-term, intermittent feeding is acceptable, but it is not recommended to the same cat or the same batch of cats for a long time.