Also from New Zealand is K9 Natural pet food company (K9), which is known for its freeze-dried food, and has cat food brand Feline Natural and dog food brand K9 Natural. Like Pinnacle, K9 is also a standout in high-end premium pet food.
 
In pet food, the concept of "freeze-dried" is common. The so-called freeze-drying is the name of a process that reduces the temperature to below 0°C and freezes quickly, and then dries it in a vacuum, so that the processed food can be stored for a long time without preservatives. The biggest advantage of freeze-dried cat food is that it greatly retains the properties of protein and avoids the loss of nutrients caused by protein denaturation and other problems during heat treatment.
 
Freeze-dried cat food is usually high in meat, and Feline Natural freeze-dried cat food is a typical example – with 99% meat content in the raw material, the resulting cat food is nutritionally dense and in line with the natural feeding habits of feline obligate carnivores. Feline Natural freeze-dried cat food currently has only 3 types, all of which are whole cat foods with a crude protein content of more than 40%, suitable for cats of different ages and breeds, even kittens and lactating female cats with high nutritional needs, can get enough energy after eating.
 
Compared to regular dry cat food, Feline Natural freeze-dried cat food is not only rich in meat, but also has excellent nutritional balance. The best-selling chicken and lamb feast freeze-dried, the raw materials are chicken, mutton, sheep offal, with New Zealand green mussels, fruits and vegetables, vitamins, minerals and essential oils, no grains, gluten, dairy products, rice, potatoes and other additives, the ingredients are simple and nutritious, it is one of the ideal meals for meat-loving cats. Unlike the pinnacle of high-protein cat food, freeze-dried cat food needs to be soaked before eating, so the recommended feeding amount will be less than that of ordinary dry food. In addition, soaking in water can increase water intake and also benefit the health of cats.
 
Feline Natural cat food meets AAFCO natural food standards and is thoroughly tested before each batch leaves the factory to ensure consistent quality. In Chinese mainland, K9 does not have an online flagship store for the time being, but it can be purchased in most offline pet supply stores. Feline Natural cat food is packaged in small sizes, 320g per pack, and the market reference price is 318 yuan, which is equivalent to about 513 yuan per catty. Families with good conditions will directly use freeze-dried food as the staple food of cats, while general users usually use it as supplementary food to supplement nutrition, and users can choose according to the actual situation.