Hunan Junshan Yinzhen Tea Industry Co., Ltd. is jointly funded by Hunan Tea Industry Group Co., Ltd., Hunan Yueyang Supply and Marketing Cooperative, Junshan Park and other units, with more than 150,000 acres of "Junshan" famous tea production base, is a national agricultural industrialization key leading enterprises. Among the top ten famous teas, Junshan Silver Needle is the only category that has been registered as an exclusive trademark, and there is no application for "Geographical Indication Products", so strictly speaking, Junshan Silver Needle can only be purchased in "Junshan" at present. Junshan Yinzhen Tea Industry has more than 300 "Junshan" famous tea demonstration stores and more than 1,000 franchised stores in the country.
 
The yellow tea market is currently dominated by the sale of bud tea, accounting for about 90% of the market share. Junshan silver needles are mined about three days before the Qingming Festival, and strict picking standards are implemented, requiring the bud head to be 25-30mm long, 3-4mm wide, the bud pedicle about 2mm long, and about 25,000 buds per catty. Yellow tea is evolved from green tea, the basic process is roughly the same as green tea, but there is an additional "stuffy yellow" process, which creates the quality characteristics of yellow tea "yellow soup and yellow leaves", the taste is more mellow than green tea, and the outer layer of Junshan silver needle tea has a complete white hair, so it is also called "gold inlaid jade". Among the six major tea categories, yellow tea is the most popular type of tea. Due to the relatively simple green tea process and higher market acceptance, when it was first established in 2004, Junshan Silver Needle featured green tea series, and was once popular as green tea across the country, and began to transform into a major yellow tea in 2010, according to the China Tea Circulation Association, Yueyang yellow tea output value accounted for 70% of the country in 2015.
 
In addition to the quality of tea, ornamentality is also one of the important characteristics of Junshan Silver Needle. Because the bud stalk absorbs water faster than the bud head, after brewing, Junshan silver needle bud tea can be hung vertically in the cup, and because the bud tea absorbs water, the volume and weight increase are not synchronized, buoyancy and gravity are constantly changing, some bud tea can rise and sink many times in the water, up to three ups and downs, Mao Zedong called "dancing tea".
 
Compared with Junshan silver needle green tea, the price of Junshan silver needle yellow tea is about twice as expensive, and the price of special grade 125g canned tea is 228 yuan. The price of first-class Junshan silver needles is much cheaper, 150g bags are priced at 158 yuan, and small bags and portable trial packs are also available for sale, and there are many gift boxes to choose from. In addition to Junshan silver needles, "Junshan" also has yellow tea hairy tips for sale, using first-class buds and leaves, 50g at a price of 28 yuan. Pressed yellow tea is represented by Junshan gold cake and gold brick, mainly for the collection market, and it is also written in the shelf life column that it can be stored for a long time under appropriate conditions, and occupies a higher proportion in yellow tea, but the small specifications of small gold bars and gold coins are not expensive, and the portability is also good, so you can buy it to experience and taste.