Lipton is the world's largest tea brand and the world's second-largest soft drink brand after Coca-Cola. The history of Lipton can be traced back to 1890, founded by the Englishman Thomas Lipton, who brought the black tea that could only be tasted by the upper class into the daily life of the general public, and in 1898, Thomas Lipton was knighted by the Queen of England and won the reputation of "the king of black tea in the world". In 1972, Lipton was acquired by Unilever and further expanded globally, and today Lipton's tea products are sold in more than 150 countries around the world, ranking first in the world in terms of popularity and sales.
 
For domestic consumers, Lipton is also a familiar brand, and has even become synonymous with "teabags". In 1992, Lipton entered China and introduced tea bags based on broken tea, which won the favor of consumers and the market by virtue of its stable quality, convenient drinking and standardized experience, and changed the domestic tea drinking culture to a certain extent. Lipton Yellow Card Selected Black Tea, which occupies the top spot in the sales list all year round, purchases tea from all over the world, blends by professional tea tasters to ensure the stability of the product, has obvious aroma, strong taste, and is resistant to brewing, 100 bags are less than 40 yuan, and it has become a must-have drink for many white-collar workers. The LOHAS series of green tea and jasmine tea use delicate triangular three-dimensional tea bags to quickly release the tea fragrance, the soup color is lighter, the taste is fresh, and the thirst is quenched, and the price of 20 bags is about 48 yuan. Lipton's tea bag product line is very complete, with a wide range of flavors such as Earl Grey tea, English black tea, oolong tea, flower and fruit tea, etc., and the overall cost performance is excellent, which is very affordable as a daily leisure tea.