UMTEA is a tea brand from Chengdu, founded in 2012, in response to the problem of single taste of tea products, UMTEA has launched 51 flavors of blended tea for young people, which has the most abundant number of flavors in the domestic blended tea market, and has periodic product iterations. However, some of the products implement the standard of green food substitute tea, and there is no tea in the ingredients, such as 100g canned "peach ice cream", which is made of peaches, rose eggplants, apples, and chrysanthemums. The main creative team of UMTEA are all designers, which is clearly reflected in its product packaging, and also draws on the ideas of cultural and creative products in packaging and design, facing young women, and the data shows that 70% of its buyers are women.
 
UMTEA's tea bags mainly have a furoshiki gift box series, using a Japanese-style "Furoshiki" furoshiki skin design, which can be fully expanded by a square box, and the price of 7 bags is 39 yuan or 49 yuan, including 13 kinds of flavors such as rooibos, peach oolong, mangosteen yerba mate, etc., of which the peach oolong ingredients are only oolong tea and double-petaled red roses, and are made with the fragrance of Japanese white peaches. Both the "Good Work" and Cold Brew series are available in mixed packs of up to 7 flavours, which are suitable for daily consumption in the office. The slightly higher positioning of the "Xiao Xing" series is generally packaged by three flavors of 9 bags, with a unified price of 58 yuan. In addition, UMTEA also has Chengdu's local characteristic packaging, such as Tianfu Baji, Minjiang Music Gift Box, etc., which is very suitable as a daily gift choice.