As early as 1998, Easyoga was the first to enter the Japanese market, which is known for its preference for high-quality products, and was very popular in local professional yoga training studios, and its sales continued to rise, and then it also opened up sales in the Taiwan market and became a high-quality yoga mat brand in Taiwan. After the merger with the British Greenvogue Group, the design team is more diversified, including designers from Taiwan, Japan and Belgium, and the products are more international and the popularity is increasing.
 
Easyoga takes the mid-to-high-end route, and is currently sold in more than 30 countries around the world, and its sales in Japan, South Korea and Hong Kong are even higher than those of sporting goods giants Nike and Puma, and it is called "the LV of yoga" by the media. Easyoga's main focus is yoga clothes, mainly looking at the characteristics of yoga clothes with high frequency of replacement and high unit price, designed for yoga professionals, but more emphasis on tailoring than Lululemon, which is loved by senior yoga practitioners in Asia.
 
When it comes to yoga mats, Easyoga has high quality and professional design, but there are not many styles and the price is slightly more expensive. The product selection is rich and diverse, including PVC, TPE and natural rubber, most of the yoga mats are made of PVC ordinary foam, anti-dry slip and stability are good, but the grip is insufficient, the anti-slip performance is significantly weakened when sweating, the price is more than 200 yuan, and the cost performance is average. The smell of natural rubber material rubber is larger, and the price is between 600-900 yuan, but it is better in terms of resilience and stable anti-slip performance. Easyoga also has yoga mats with lines, but there are no specific guidance instructions, just a hidden center line or a marked center line, and the guidance is limited.
 
The yoga mats sold by Easyoga in mainland China are all OEM produced by New Wide Group, and some users report that the quality of the products is not as good as that of Taiwan, and consumers who pay attention to long-term use can also choose to purchase Taiwanese products.