Hatha Yoga is a rare high-end brand of yoga products in China, mainly engaged in yoga clothes and yoga mats. Its affiliated company, Luoyang Hatha Network Technology Co., Ltd., was founded in 2006 and has the first yoga product research and development laboratory in China. After more than ten years of development, Hatha Technology has become the largest enterprise in the sales scale of China's yoga products, with a market share of 15%. Thanks to its strong sales network and online marketing power, it has been the sales champion of Internet yoga products for 7 consecutive years since it was launched on the e-commerce platform in 2009.
Hatha Yoga adopts global supply and procurement channels, such as natural rubber, there are different rubbers from Taiwan and Southeast Asia, which is unique among domestic brands. However, compared with Manduka, Lululemon and other well-known European and American brands, the technology is relatively insufficient, and the slip resistance and resilience of yoga mats are slightly inferior to these big brands, but the advantage is that the products are diverse and cost-effective, and it is also very convenient for domestic consumers to buy.
The materials of Hatha yoga mats include natural rubber, linen, and TPE, but most of the products are mixed materials. Generally speaking, in addition to linen rubber mats, the higher the rubber content of yoga mats, the higher the price, which can be used as a reference index for purchase. Yoga mats containing TPE material are the best-selling, and the cost performance is relatively high, you can start with less than 200 yuan, and the latest balanced yoga mat can be used as a calibration line in the middle of the mat, which can adjust the body position and distance in time.
Linen rubber mat is the most high-end product of Hatha Yoga, the raw material comes from Mediterranean linen, using hand-woven technology, higher density, excellent anti-slip performance, but the relative resilience becomes weaker, suitable for practicing yoga factions with large beating amplitude and frequency, the price is about 450 yuan. In considering the needs of consumers, Hatha Yoga has done a better job than most foreign brands, and the purchase of Hatha Yoga mat products will come with a backpack, which is more convenient to carry.