Recommended models: TABG82714, TABG81713
Founded in 1999, Pathfinder started out as a tent in the early days. From 2002 onwards, the Pathfinder product line has expanded from the original tents and sleeping bags to outdoor clothing and footwear, and from 2008 to 2013, Pathfinder has ranked first in sales of similar products in the national market for six consecutive years, and in 2016, Pathfinder participated in the drafting of the first "National Standard for Outdoor Sportswear and Jackets" in China. Through celebrity endorsements and advertising, Pathfinder has accumulated a lot of popularity in China in the past two decades.
As the first brand of jacket sales, Pathfinder's sales in North China account for more than half of the company's total sales, in terms of terrain and climate, North China is cold in winter, but there is no mountain to climb, which shows that the vast majority of people in China buy domestic jackets for the purpose of cold, for professional mountaineering accounted for very little, and purely for cold protection, the performance of the Pathfinder jacket is sufficient. Pathfinder's cost-effective, easy-to-use and inexpensive brand positioning has attracted a large number of salarymen, with a three-piece jacket of about 700 yuan and a waterproof single-layer jacket of 200-300 yuan, which may only be bought at Pathfinder.
In recent years, the Pathfinder has made great progress in the professionalism of outdoor equipment, the Pathfinder HIMEX Polar Series was officially unveiled during the 2013 Asian Outdoor Exhibition, the HIMEX Polar Series products have been tested by the Chinese Antarctic Expedition Team and the Russell International Mountaineering Expedition Team, although the product line is not mass-produced, but it also proves the strength of the Pathfinder in outdoor equipment.