Recommended models: Spitz Jacket, Matchstick 603475, Matchstick 602699
 
Matchsticks originated in Sweden in 1914, and is now Sweden's largest outdoor brand, with a product line of outdoor equipment including backpacks, sleeping bags, tents, clothing, shoes, etc., in the Nordic region, matchsticks are the largest manufacturers of outdoor products, since 1985, matchsticks have maintained an average annual sales growth rate of more than 15% for 26 consecutive years, and the sales of matchsticks in major European countries are in the top five. The world's top Swiss mountain rescue team uses matchsticks as standard equipment, and the matchsticks have won the ISPO Design Award. In 2010, the Japanese ASIC company acquired matchsticks, and the internationalization of matchsticks officially began.
 
Nordic products are known for their simplicity, and industrial design is a school of its own, which originated in Sweden matchsticks follow this characteristic well, and the clothing is mostly a simple design style in Scandinavia, with bright colors, high brightness and saturation, and a high degree of recognition in the outdoors. The Nordic region has one of the harshest climates in the world, which provides matchsticks with enough conditions to design and test outdoor products, an innate advantage that most other brands do not have.
 
According to the different types of sports, matchsticks divide their jackets into six categories: hiking, leisure, mountaineering, skiing, snowboarding and outdoor exploration, which is similar to Shanhao's jacket classification, but the price of matchsticks is generally higher than that of Shanhao, and the price of most models is more than 1500 yuan. With a focus on high-tech fabrics, matchsticks are characterized by lightweight design, ease of use and long-lasting durability.
 
The Spitz Jacket is Matchstick's flagship jacket launched in 2007 and has been updated for a decade. In terms of fabric, this jacket uses the top fabric Gore-tex Pro, and in the shoulder, hip and sleeve areas where friction is frequent, Spitz Jacket uses a stronger 70D fabric; In terms of details, there are two chest pockets, an inner mesh pocket to meet most people's storage needs, and an adjustable elastic hood ensures that the helmet can be easily pulled on. Spitz is an all-round windproof and breathable outdoor jacket, suitable for all kinds of outdoor activities, compared with the comprehensive brand strength of matchsticks, the price of close to 4500 yuan is still high.
 
Due to the late entry into the Chinese market and the fact that it is a niche outdoor brand, matchsticks have not been well-known among Chinese outdoor enthusiasts, but the products of matchsticks are a grade higher than those of brands such as North Face and Wolf Claw, both in terms of quality and workmanship.