The first factory of physical dolls in China, formerly known as DS Doll, was established in 2010 and renamed ExDoll in 2015. ExDoll borrows a lot of craftsmanship and style from Japanese physical dolls, and its mainstream products are made of silicone, which far surpasses other Chinese brands in terms of detail and makeup design. In recent years, Ex Doll has actively expanded its product line, coupled with the effective operation of the community, and its influence among domestic physical doll enthusiasts has been further enhanced. In 2017, ExDoll's parent company, Tiaisi, was listed on the New Third Board, becoming the first listed physical doll brand in China.
 
ExDoll is a leader among Chinese brands in terms of skeleton, material, and makeup. Its mainstream products use stainless steel skeletons, and the weight of the entire finished doll is about 30kg, which is not lightweight, in exchange for a real height of 160-170cm, whether it is interactive or viewing, there is a stronger sense of substitution. In the main ukiyo-e and utopia series, ExDoll has launched a loose joint version. It has a higher level of realism than the normal version, and it feels more realistic to hug, but the difficulty of fixing it has increased.
 
The ukiyo-e series is the façade of ExDoll, focusing on realism, looking at young women in their early 20s, with a sweet and lovely style, in line with the aesthetics of the Chinese people. The dolls in this series are available in five height options of 158/160/161/168/170cm, as well as four bust sizes, but these are not the main factors affecting their pricing. The price of the ukiyo-e series fluctuates between 15,000 and 26,000 yuan, mainly depending on whether the user chooses the so-called "S-level makeup". The head sculpture with S-class makeup can show more details and layers on the skin, and it is more textured. Since the look has undergone more craftsmanship and artistic processing, the color will be darker than normal makeup, so it is recommended to wear a specific body part to minimize the overall color difference.
 
The ukiyo-e series is still being updated today, but it is often limited by production capacity and is in short supply. If the new model is too popular, you might as well keep an eye out for its classic "Kayla" collection. As a popular style in ukiyo-e, Kayla has nearly 10 different styles of combinations, stable quality, and good reputation. It is worth mentioning that the naming format of Ex Doll is relatively neat, and the specifications and models of the doll are clear at a glance. For example, Kayla's "UK 168 PLUS" refers to the ukiyo-e series, "168" indicates the height of the doll, and "PLUS" indicates its bust size.
 
Compared to the sweetness of ukiyo-e, the Utopia (UT) series is more inclined to girly style. All the dolls in this series are 145cm tall, with a fuller and rounder face and bright eyes and teeth, which is more suitable for girls or anime dresses. The Utopia series also has S-class makeup options, but the price is lower than that of ukiyo-e, and the most expensive "S-class makeup EVO body" is only 20,000 yuan. For domestic customers, Ex Doll's utopia series is undoubtedly the most cost-effective girl-style physical dolls.
 
In addition to the above two main series, ExDoll, which has been actively entering the mass market in recent years, has also launched two entry-level series, Dream Girl and Lite. Like Yotsuki's Sweetie, both series are designed to reduce costs by reducing doll parts and replacing silicone with TPE. The prices of Dream Girl and Lite are only 4,000 yuan and 3,000 yuan, but they are far from traditional silicone dolls in terms of experience and appearance.