Founded in 2001, the makeup brand was acquired by Estee Lauder in 2016 and became part of the group. BECCA is positioned as a mid-range makeup line, and the brand's strength lies in the concentration of the base makeup business, focusing on liquid foundation, concealer, blush and highlighter for facial contouring.
 
The highlight is BECCA's flagship product, which is characterized by its skin feel, blending into a base color close to the color of the skin, without exaggerated large glitter, and a natural effect on the face. BECCA highlighter is divided into three textures: Poured highlighter, Pressed highlighter, and Liquid highlighter, among which highlighter is the most well-known. One of the advantages of BECCA highlighter is that it is suitable for entry-level novices, with a delicate texture, a slight humidity and basically no flying powder problems. Although it is powdered, the product has an excellent adhesion to the skin.
 
BECCA highlighter has slightly less glitter than highlighter, and the gloss is softer. The highlighter contains oil-based moisturizing ingredients that are more suitable for dry skin to create a watery finish. The texture of the product is soft and non-sticky, and it can be applied by hand only, so it is highly portable and easy to use. BECCA Highlighter can also be used as a lip highlighter, layered over lipstick to add dimension to the lips. The highlighter has a dewy and lightweight texture, and when applied thinly, it doesn't show too much color, creating a three-dimensional and bright pearlescent finish. However, BECCA highlighter liquid is not suitable for makeup novices to use as local highlighter, the liquid product has strong fluidity, it is difficult to blend in place, and it is more difficult to test the technique.
 
BECCA comes in six normal shades of each texture, namely Pearl, Moonstone, Opal, Champagne pop, Rose gold, and Topaz. The normal shades are designed for specific skin tones, with Moonstone and Opal being out of stock all year round, both in the Champagne shade, which is darker and has a champagne gold finish. Moonstone does not pick skin tones, yellow skin can achieve a brightening effect, and white skin can add a watery glow. The proper glitter on the face can have a certain sense of presence without being exaggerated and abrupt. In addition, the highlight can also be applied to the cheekbones, forehead, etc., or used to brighten the nasal bones, apple muscles, etc., which is very practical. Compared with Moonstone, Opal is more considerate of the needs of dark-skinned users, and is not recommended for white-skinned users. In addition to highlighting, Opal can also be used as an eyeshadow to add depth and dimension to the entire eye makeup, or to layer with blush for equally good results.
 
In addition to the normal shades, BECCA will also be available in new or limited shades. In BECCA's new range of polarizing highlighters, launched in 2017, Opal flashes jade is a special shade. The highlight has a brown background with a turquoise polarization, which is more suitable for non-white skin users. Although there is a green flash on the upper face, it is not abrupt, which can make the face more three-dimensional, and can also be applied to the bridge of the nose for a "rhinoplasty" effect. The limited color number is mostly high-gloss powder, and the design elements are added to the pressure plate and packaging, which is eye-catching in appearance, and the powder is no different from the normal color number. Prismatic amethyst is billed as "the most beautiful purple highlighter" and has a similar finish to PK107. Lilac neutralizes the yellow tone of the skin, and the pink polarized light makes the skin more transparent, whether it is yellow skin or white skin, it is recommended to sweep it on the apple muscle, eyebrow bone and other positions.
 
High-gloss products are used as topical use, which consumes more slowly, and users can also buy BECCA high-gloss mini packs, combo sets or comprehensive plates, which are more cost-effective. BECCA does not have an official website or online flagship store in China, nor does it have a counter in the mainland, so users can choose to shop overseas or purchase on behalf of others. The price of BECCA highlighter paste and highlighter powder is about 200 yuan, and the price of highlighter liquid is about 250 yuan.