List of product brands > Face makeup > Base makeup > Powder > Clé de Peau Beauté 肌肤之钥Powder Updated: 2025-02-20

Clé de Peau Beauté 肌肤之钥

Overall scoring
85
Word-of-mouth ratings
8.8
Popularity index
9461

Clé de Peau Beauté Skin's Key Pressed Powder brand introduction

Recommended: CPB Radiance Powder
 
Referred to as CPB, known as the "Internet celebrity brand", it belongs to the Shiseido Group, and its products embody Shiseido's most advanced R&D technology and the world's original "skin cell intuition theory". According to Shiseido's financial report for the first half of 2016, CPB's sales growth rate reached 60%, which is twice the growth rate of the group's mid-to-high-end makeup brands, while sales in the Chinese market contributed 15% of CPB's global revenue. For the CPB skin care line, which often costs thousands of yuan, the CPB makeup line is its entry product, and the popularity is much higher than that of the skin care line. In 2015, CPB launched the Radiance Powder, which uses computer simulation technology to design the powder structure, so that it has excellent light transmittance and light diffusion, so that every skin can reveal a delicate and transparent texture, and the translucent matte powder texture is smooth and light, and the makeup experience is very comfortable. In terms of finish, the softer skin tone is satisfying, and the coverage is among the best among powders, so even 2-3 times more expensive than regular powders doesn't affect the love of makeup lovers around the world.