Gough is the only men's care brand under Shanghai Jahwa Group, and the first men's skin care and cosmetics brand in China. Although Gough is positioned as a middle-income white-collar class, the men's skin care market has expanded over the years, and consumer purchasing power has become stronger and stronger.
 
Gough has launched two sunscreen products for men, namely the moisturizing and moisturizing Equatorial Sunscreen Cool Gel and the refreshing oil-controlling Equatorial Watery Sunscreen. Among them, the sunscreen curd is 75ml each, the sunscreen value is SPF45/PA, the main sunscreen is cinnamate and Ensulizole, and the UVA band protection is expanded with Uvinul A Plus, but due to the curd-like texture, it is easy to have problems such as insufficient application amount and insufficient film formation, which is suitable for commuting for short-term sun exposure.
 
Although the sunscreen value is slightly lower, SPF30/PA, it has good film-forming properties, and is composed of zinc oxide, cinnamate, octyl salicylate, Tinosorb S and other ingredients to form a more complete full-band protection, with a certain degree of waterproofness, and the protective effect is more reliable. However, sunscreen is slower to form a film, which makes it slightly greasy, which may lead to a risk of stuffy acne.
 
Gaofu can be purchased through online, offline and other channels, and both sunscreens are about 70 yuan.