Japan's Kao Group's open-shelf brand, which entered the Chinese market in 1980, is known for its high-quality and low-cost products, and is deeply loved by consumers from all walks of life. Biore's sunscreens, facial cleansers, body oils, and touch-up blotting paper have all won the Japan COSME Award. Its word-of-mouth product, Biore Deep Purifying Makeup Remover, has a thinner texture, weakly acidic washing and makeup remover, and is mild and non-irritating. The price of 59 yuan/150ml is very close to the people and very cost-effective.