Founded in 1970, the Japanese cosmeceutical brand works with dermatologists to research skin care and cosmetics that are hypoallergenic, fragrance-free, colorant-free and allergen-free. Its products are all of a medical nature, such as the AD anti-allergy repair series for severe dermatitis and the AC acne care series for adult acne, and the puffs designed for acne-prone skin are also popular. ACSEINE Milky Cleanse Up won the 2013 Best Makeup Remover Champion by VoCE Magazine in Japan, its texture is an easy-to-stretch emulsion, wet and dry, with added keratin-softening ingredients, which is conducive to removing acne and corner plugs, and feels comfortable and non-sticky. The official recommendation is 2 to 3 teaspoons per use, and when the makeup remover is fully integrated with makeup, rinse with water or lukewarm water, or wipe off with a tissue. Free from fragrances, colours and alcohol, even for sensitive skin. The official price in Japan is equivalent to about 170 yuan/120g.