Purevivi was originally the widely acclaimed Alovivi Queen Makeup Remover in Japan, but because the name was preemptively registered by a Guangdong manufacturer, it was changed to its current name, Purevivi. At present, the Alovivi makeup remover sold in Tmall Alovivi flagship store, offline Watsons and other stores is generally an imitation version produced in Guangdong, and the official Japanese imported version needs to be recognized by the Purevivi flagship store. In addition, the local version of Japan purchased by many cross-border e-commerce platforms in Japan is still the Alovivi logo, which is not a fake, and can be distinguished by the original Japanese label.
 
Traditional Japanese makeup removers such as Bifesta, which have a soft but slightly viscous texture and need to be washed off after use, are not as convenient and refreshing as leave-in micellar water, Purevivi cleansing water is a bestseller in Japan and has made it to the Cosme Awards list due to its refreshing bedmar-style micellar water. Although there are more and more products to choose from, and there is no shortage of products with the same medium and low cleaning power, mild and low additives as Purevivi, Purevivi only costs about 60 yuan per bottle of 500ml, which is quite affordable for daily light makeup and sun protection.