The barrier to entry in the nail polish industry is not high, the ingredients and uses required for production are clear, and it is not difficult to actively keep up with the trend and make good use of publicity methods to produce the nail polish that is all the rage, and innisfree is the representative of this type of brand.
 
innisfree and Sulwhasoo belong to the Pacific Amore Group and are the group's first eco-friendly brands. However, its nail polish has not made much progress in safety and environmental protection, although it does not contain formaldehyde, but the texture is sparse and the smell is heavy.
 
innisfree nail polish is aimed at young girls and is mainly used by student parties, so the price is favorable. The price of a 6ml bottle is about 30 yuan, and the small package is also suitable for frequent color change to reduce waste. Its colors are very rich, but there are not many creative colors of its own, mainly trendy colors. Some popular colors are often bought out, and the saturation and durability of the colors are average, so it is better to follow the trend and launch the series quickly.
 
Splitting products from the nail polish collection in two is a common technique used by innisfree. For example, in the current best-selling ballet series and girl series, the 12 colors are divided into 6 solid nail polishes and 6 sequin nail polishes, and the color numbers echo each other. The ballet series is a mature woman style, with the color mainly dark red tones, the solid color model is more elegant and low-key, and the sequin model is slightly playful; The girl's series is mainly pink, and the style is more youthful.
 
What is more special is the Bright Star series nail polish, which specially launched 6 nail polishes specially designed for foot nails, and the color is one shade darker than the 6 nail nails, which can be used together. In addition, the Brilliant Star series also has 4 gold nail polishes, ranging from light to dark in color, with a quicksand texture, suitable for holiday travel or party leisure.