With 30 years of experience in the nail polish industry, O· P· With an annual sales volume of more than 55 million bottles, I dominate the list. O· P· Nail polish has a lacquer-like shine and longevity, and maintains an update rate of 50 new colors every year, and as of now, there are more than 1,000 colors. However, due to operating costs, O· P· I will deactivate some unpopular colors, and the actual operating colors will remain in the hundreds.
O· P· I's nail polish has been recognized by the Cosmetic Ingredient Review (CIR, Cosmetic Ingredient Evaluation Committee) in the United States, and the products are all 3-free at this stage. The price of 15ml is about 100 yuan. In terms of product features, O· P· It has also developed from a single nail polish to a hand and foot beauty care series, a functional oil series, etc.
Almost every quarter, O· P· I will introduce nail polish colors according to the popular elements of the season. For example, the Lisbon collection launched in the spring and summer of 2018 has clear and bright colors, and the Iceland collection launched in the autumn and winter is cold and low-key.
O· P· I also often work with stars or film and television dramas, tennis superstar Serena Williams, actor Selena Gomez, etc., all have their own O· P· I exclusive nail polish, O· P· I has also launched the 007 style series, the 12-color nail polish series of "Puppet Story", and the Fifty Shades of Grey series of "Fifty Shades of Grey".
In 2011, O· P· I teamed up with Katy Perry to launch Crackle Nail Polish, which went viral. The crack series includes 4 types of nail polish and 1 type of top coat, the series must first apply a layer of nail polish, and then apply, in the process of solidification, the burst nail polish will automatically crack, forming a natural crack, after it is completely solidified, and then apply the top coat.
It should be noted that when applying burst nail polish, you must wait for the base color to dry first, so it is recommended to wait for a longer time, and it is recommended to apply it every other day for better results. If you brush the nail polish vertically, the texture is vertical lines, and the horizontal brush is horizontal lines, and those who like smaller cracks can be painted thinner, and those who prefer large cracks can be coated with two layers. At present, the color of burst nail polish is constantly updated, and it is no longer limited to the initial 4 models.
With the advent of nail glue, the development of nail polish is also more inclined to high gloss and durability. Infinite Shine ProStay is the first of the largest O· P· A three-step system that includes a base coat, a long-lasting nail polish and a top coat, which can be used sequentially to give the nail polish the shine of nail glue and keep it peeling for 11 days. There are 150 colors to choose from, 15ml costs $13, covers most of the colors on the market, and the drying time is only 20 minutes, but there is no purchase channel for domestic online e-commerce.
It should be noted that in recent years, domestic nail polish has been more popular as "water-based peelable nail polish". P· This type of nail polish is also on sale, and many consumers consider this type of nail polish to be safe and non-toxic. In fact, water-based nail polish is a solvent in nail polish that replaces ethyl acetate, acetone, etc. with water and acrylic acid or polyurethane substances, and acrylic acid is also listed as carcinogenic by the WHO, which is not really safe and non-toxic. Therefore, even if it is water-based nail polish, please take good nail protection measures and stop using nail polish regularly to allow the nail surface to rest.