CPB's eye care layout is not as detailed as Shiseido's, and only one moisturizing eye cream was updated in March 2019, namely 4D Crystal Eye Cream. The new version of the eye cream returns the focus from the striking diamond-cut design of the bottle and the teal cream cream to the prowess of technology. CPB's original ingredient, Illuminating Complex EX, is infused into the eye cream and is officially claimed to reduce damage to the skin from the external environment and strengthen the eye area. The patented whitening ingredient 4MSK also inhibits the production of melanin to a certain extent, and is expected to lighten dark circles.
The oiliness of 4D Crystal Eye Cream is one of the best in Japanese eye creams, and it is more moisturizing and moisturizing than the old version of Crystal Eye Cream, which is suitable for mature skin with dry eyes, even in harsh climates such as sandstorms, the eyes will not dry and wrinkle. However, if it is a large oily skin, the original oil secretion is very strong, and then supplement the moisturizing 4D Crystal Eye Cream, which is too sticky, will affect daily life. The price of a single bottle of 4D Crystal Eye Cream is about 2,000 yuan, which has been updated from a diamond-like multi-faceted bottle to a golden round jar appearance, but the auxiliary tool platinum-coated massage wand retains the multi-faceted cut, accurately presses the acupuncture points, closely awakens the eye skin, and enhances absorption.
In recent years, Shiseido's CPB has gained strong momentum, with equal strength in makeup and skin care, and with the "tap water" of online social media and excellent user experience, CPB has been promoted from "Internet celebrity" to a low-key luxury lady brand in everyone's mouth, and it is on a par with European and American LA MER in terms of word-of-mouth. CPB has always attached great importance to the Chinese market, and in 2018, for the first time, it chose Zhang Ziyi, a Chinese face, to represent its global image and attract more Chinese consumers.