Founded in the United States in 1889, Mentholatum and other skin care products sell well all over the world, and in 1991, Mentholatum launched the first Shiguo Ice Lip Balm in the Chinese market, which has occupied the first position in the Chinese lip balm market for nearly 20 years. Lip Pure Natural Botanical Oil Lip Balm won the 2015 COSME Award for Lip Balm of the Year, and in 2014, it was recommended for Lip Balm at the 2014 Joy Beauty Awards. The main natural plant lip balm contains various vegetable oils such as olea europaea fruit oil, nut seed oil, etc., which makes it easier to use, and is suitable for consumers who pursue food-grade safety and dry areas in winter. Mentholatum lip balm is particularly durable, and a light layer can achieve a good moisturizing effect, and Eason Chan has endorsed Mentholatum Lip Balm. The market price is about 40 yuan, which is cost-effective.