Compared with the loneliness of Dior's top line that is now "rarely cared for", Chanel's top line "Luxury Essence Series" is the most popular series under the brand, and "Luxury Essence Cream" is still popular in the past ten years. This certainly has something to do with Chanel's relentless promotion of its products over the years. According to the celebrity effect, celebrities and Internet celebrities recommend products to increase the popularity and favorability of the cream, and "sharpen a sword in ten years", which can also be seen Chanel's intentions.
 
The cream jar has a pale gold bottle, flat and square, so it is nicknamed "gold brick cream". The gold brick cream is delicate and small, and the glossy black cap suppresses the sense of publicity brought by the gold on the bottle, making it more calm and low-key. The cream has a creamy yellow color and a light floral scent with just the right amount of fragrance.
 
The balm is available in two textures, "nourishing" and "lightweight", suitable for different skin types and seasons. The nourishing type has a rich texture and a slightly thicker skin feel after being applied to the face, which can continue to moisturize the skin even in dry areas in winter; The light type is slightly thinner than the former, but for large oilfield users, it still has a sense of heaviness, but for neutral and dry skin users, the light type is better for use in summer air-conditioned rooms. Whether nourishing or lightweight, skin will have a silky texture that is translucent and radiant.
 
Now in three generations, CHANEL has equipped its cream with a "soul ingredient" – the concept of Planifolia-PFA, which has been reformulated for three generations. The Chanel R&D team believes that the seeds in the vanilla pods contain a rejuvenating and repairing ingredient that reaches its maximum value at a certain time, but because it exists for a very short time, it is called "transient active ingredient", which means ephemeral.
 
It should be pointed out that vanilla pods do have antioxidant and moisturizing effects, but they are not the main ingredient in the cream. Regardless of Chanel's fanciful boasting of the vanilla pod ingredients, there is no scientific literature to support its claims or mention the ingredient, so it is only a brand side of the story, and there is no need to deify it.
 
Vanilla pod is not the only expensive ingredient in the gold brick cream, the cream also adds plant extracts such as centella asiatica and licorice, which calms and repairs the skin, and can also be used for whitening, so that the skin continues to brighten and shine after use. It also contains a large number of jojoba seed oil, squalane and other moisturizing ingredients, mainly moisturizing, gradually optimizing the skin during daily skin care, and long-term use with massage techniques will change the facial lines and have a firming effect.
 
In addition, the sunscreen benzophenone-3 is also added to the cream, so it has a certain sunscreen function, which is suitable for use before makeup during the day; However, this ingredient is quite controversial and its safety is questionable, so it is recommended that pregnant women use it with caution.
 
With the good reputation of the gold brick cream, Chanel struck while the iron was hot and launched the "Luxury Essence Cream" in 2018. The refined cream is known as the "Black Gold Brick" because of its all-black packaging, which is an upgraded version of the Gold Brick Cream and is currently Chanel's top cream. The soul of the cream is still the instantaneous active ingredient of the May vanilla pod, but the extraction method has changed and the quantity has also increased. On the basis of the original Gold Brick Cream's main moisturizing and repairing, Black Gold Brick has improved its anti-aging effect and is suitable for 30-year-old skin.