As a high-end skincare brand under Shiseido that takes the "hidden" route, THE GINZA always has a bit of mystery and is rarely known in China. It wasn't until Jing Tian's live broadcast in 2017 that THE GINZA gradually entered the eyes of the public and its popularity increased greatly. There are very few products, and only one moisturizing cream has been launched out of more than a dozen products, and the feedback has been mixed, which also adds a touch of mystery to the brand.
 
THE GINZA cream is a long-term maintenance product of the "moisturizing and silent" category, which cannot meet the requirements of rapid repair, so it is often classified as a chicken rib product. Although it is difficult to skin care "quickly and accurately", as a cream, this product is used to the extreme. The packaging is minimalist, and the transparent acrylic cube box is inlaid with a white container, which looks full of personality. The cream is fleshy pink with a hint of Tilia europaea and touches the hearts of many young women. The lightweight, silky and non-greasy texture absorbs quickly after massage on the upper face, leaving the skin with a matte translucent feel. It feels refreshing on the skin, which is convenient for daily follow-up layering of various base makeup products, and is not easy to accelerate makeup removal due to oiliness, which is suitable for users who often need to wear makeup.
 
The audience of THE GINZA products is gradually getting younger, and the age of consumers has moved down to 18-30 years old, but the products are more suitable for mature skin. The cream is filled with a large amount of tranexamic acid, vitamin E derivatives and A esters, which have obvious effects on lightening spots and antioxidants. Long-term use also has the effect of tightening the skin, shrinking pores, restoring the elasticity of the skin, and making the skin feel soft and waxy.
 
DUE TO THE FACT THAT IT IS ALSO PART OF THE HIGH-END SKINCARE PRODUCT LINE OF SHISEIDO IN JAPAN, THE GINZA IS OFTEN COMPARED TO CPB. The GINZA Cream and CPB Crystalline Cream are similar in price, both of which are mainly aimed at mature skin, but they have different skin types and effects. In terms of skin type, THE GINZA Moisturizing Cream and Crystalline Cream are complementary to each other – although the former is suitable for all skin types, dry skin is slightly less moisturized in winter; Crystalline cream adds a large amount of petrolatum, siliconyl and talcum powder, and users of oily skin and oily skin are advised to avoid.
 
In terms of efficacy, THE GINZA is intended to "maintain stability" - using ingredients such as cold spring water, immune glucan and a-alcohol, while meticulously smoothing the damage caused by the skin during the problem period, it is also constantly improving the skin's resistance, so that the skin can achieve a balance of water and oil, help reduce the formation of acne or acne, and inhibit the excess oil secretion, so it is also more suitable for mixed skin and oily skin. CPB Crystal Cream mainly promotes anti-aging, and the product adds anti-aging ingredients such as retinol, which is slightly stronger than THE GINZA in terms of efficacy, so unlike THE GINZA can be used from 18 to 30 years old, Crystal Cream is only suitable for 30 users.
 
Since THE GINZA is only issued in Japan, and is only available at the GINZA main store in Ginza in Tokyo and a few airport duty-free shops, its official Japanese price is 100,000 yen (excluding tax), which is equivalent to about 6,200 yuan.