At the end of 2014, Shiseido launched the high-profile UTM series of red skin revitalizing serums, which won the first place in the COSME serum department in Japan in 2015, and is still the most well-known essence under Shiseido.
 
In terms of appearance, the Red Skin Serum is designed with a press-pump opening, and is also known as the "Red Kidney" because of its classic red color scheme and bottle shape like a "kidney". Improving skin resistance is the core selling point of Red Kidney. In fact, red waist has no significant effect on skin aging caused by stress, environment, etc. If you want your skin to stay healthy, it is more effective to avoid exposure to irritating or allergenic elements.
 
Red kidneys are suitable as a basic skincare product for users with oily skin. Red kidneys are also added with extracts of plants such as thyme and perilla leaves as anti-inflammatory and antibacterial ingredients. The addition of alcohol makes the essence have the effect of astringent, cleansing and sterilizing, and the acne oily skin feels better. The essence texture is light and has an elegant floral and fruity fragrance, good ductility, not sticky, and there will be no mud rubbing when superimposed, and the overall sense of use is good. However, the essence contains a certain amount of preservatives, fragrances, alcohol, etc., which can be irritating and is not suitable for users with sensitive skin or unstable skin conditions. The current price of red waist is 50ml/860 yuan.
 
The Red Skin Activating Series is a basic skin care product, and if the user has skin problems such as spots and dullness, the Brightening Skin Serum is more targeted. In the formula, the core is the three whitening ingredients of thallic acid, 4MSK, and ethyl ascorbic acid, which have a certain inhibitory effect on melanin production and precipitation. In addition, conventional moisturizers such as butylene glycol and sodium hyaluronate are added. It is worth mentioning that the new version of the new brightening serum removes the alcohol, which is gentler, but also feels fresh. The texture is translucent emulsion, with good fluidity, and at the same time, it has a certain moisturizing degree, and is not sticky and dry. However, for autumn and winter use, it is still necessary to layer moisturizing products.
 
The Brightening and Brightening ranges are suitable for users of all ages, while the Brightening Ranges are aimed at mature skin, focusing on lightening dark spots, lifting and firming. The whitening serum is the most popular, and its unique feature is that it contains Shiseido's patented ingredient VP8, which is a complex of 4MSK, olive leaf, coenzyme Q10 and other ingredients, which has multiple effects such as whitening and moisturizing, and the skin care is more comprehensive. It has a light emulsion texture and is more moisturizing than the new brightening serum, making it suitable even in autumn and winter.