List of product brands > Skin care > Facials > Facial serum > The Ginza Facial Serum Updated: 2025-02-20

The Ginza

Overall scoring
77
Word-of-mouth ratings
8.8
Popularity index
6483

How about The Ginza Facial Serum: Brand introduction

The Ginza features a special day and night restorative serum, known as the "Black and White Twin Evils", which is a combination of daily and night serums. The biggest highlight of the black and white double brake is that it combines the effects of multiple products such as lotion and cream, while the skin feel is still extremely light and comfortable, and there is no burden on the face. At the same time, the price of this essence is high, a set costs 180,000 yen, which is equivalent to about 11,000 yuan of human life coins, and the official recommendation is to use it within six weeks.
 
The essence contains many of Shiseido's favorite ingredients, such as Aquainpool, erythritol, acetylated sodium hyaluronate, Bupleurum extract, β-glucan, etc. Purported to be a combination of lotion, serum, moisturizer, primer, and isolator, the serum can improve dryness without being shiny or sticky, making it ideal as a base for makeup and a more conformable look. The daily essence is a pink emulsion, with good spreadability, very easy to spread, light and delicate texture, but not low moisturizing, for oily skin, it can be used as a substitute for moisturizing lotion in spring and summer. In addition, few essences contain sun protection, so it is recommended to use them only during the day. The SPF of the daily serum is SPF25 and PA, which is sufficient for commuting scenarios.
 
Night essence is also advertised by merchants as a combination of lotion, beauty serum, moisturizer, and cream, and similarly, although it has a certain degree of moisturization, it still needs to be superimposed with moisturizing products for dry skin or normal skin. For oily skin, the moisturizing level of the night essence is just right, the texture is translucent liquid, very moist and easy to apply, clear and smooth, extremely refreshing, and there is no feeling of oil stickiness.
 
In fact, black and white double essence is not a complete replacement for many products such as lotions, primers, creams, etc., especially for dry skin, and it is still necessary to layer lotions or creams on top of serums. If the user has oily skin and prefers to keep it simple, it can meet the demand.
 
The black and white double brake is characterized by a simple skincare package, with a plaid square box with black lines on a white background containing two gold essences, one in metal and one in black, but the bottle is easily stained with fingerprint marks and becomes a fingerprint collector. Overall, this serum feels good on the skin, but it is not very effective, it is not very moisturizing, and it is expensive and low cost for money. If you have a sufficient budget and have high requirements for the user experience, you can give it a try.