Recommended series: Fengyin series, Fengsu series, Weifeng series
 
Recommended models: Fengyin Zhishun Power, Fengyin Zhishun, Fengyin Zhizhi, Fengsu 3 Breakthrough, Fengsu 3 Classic, Weifeng
 
When it comes to manual razors, people will first think of Gillette, which was founded in 1901 and is an international shaving care brand that is a legend in the industry, with an absolute advantage in most razor and blade markets, with a market share of up to 90% in the United States, 70% in Europe, and more than 75% in China.
 
Gillette's success is due in large part to its marketing strategy: selling knife holders at low prices, with profits mainly coming from consumable heads, which has long since become a classic case of economics and was followed by later inkjet printers. Gillette is also an advantage of many sales channels, whether it is a large supermarket, a chain of daily necessities retail stores or a township grocery store, Gillette is the most common brand with the highest shelf rate. In addition, Gillette's digital marketing is also excellent, after being acquired by P&G, Gillette razor digital marketing investment accounted for the highest proportion of all P&G categories, and the young male user reach rate is high.
 
The reason why Gillette is recognized by global consumers is mainly due to the hard power of products. The U.S. Consumer Reports gave the Gillette razor a very high rating, and they found the Gillette handle and head angle design to be excellent, and the face fit was tight and comfortable when shaving. Life hacker, an American lifestyle review website, also ranked Gillette in the first place among the top 5 most popular razors. Wirecutter, on the other hand, believes that the Gillette Edge 3 is a cost-effective choice to save money and time. It can be said that when it comes to manual razor reviews, Gillette can almost make it to the top of the list.
 
A good shaver is inseparable from a good head, which is the core component of a manual shaver, and the quality of the blade is the most critical. Tracing back to the source, the blade of the high-quality cutter head depends on the high-quality steel, the current mainstream shaving blade steel is mainly 13% Cr stainless steel with a carbon content of 0.6%-0.7%, this steel has extremely high requirements for carbon, chromium, silver and impurity element content, which directly affects the sharpness and durability of the blade, and the high-quality stainless steel is most famous in Germany and Japan, and even the Gillette cutter head raw materials produced in the United States are also imported from Germany, and there is still a big gap in the raw materials and processing technology of domestic blades.
 
In addition to the high quality of the blades, Gillette's scientific research is also quite outstanding, it has successively developed the rotary cutter head, three-layer blades, micro-pulse and other technologies, with the blessing of these technologies, Gillette's products have superior performance and strong practicality, and are known for their close to the contours of the face, efficient shaving and "non-feeling" shaving experience.
 
When it comes to comfort, the 5-layer ultra-thin progressive elastic blade and Flexball technology allow you to adjust the angle of the blade left and right, so that the blade can further conform to the curve of the face and shave dead corners. With the blessing of 5 layers of blades, most beards can be shaved in a single shave, avoiding unnecessary re-shaving and greatly reducing the chance of skin breakage and bleeding. The sharp blade also makes the shaving process cleaner and less tugging between the root and the skin, making the shaving efficient and comfortable. The ergonomic handle with a beautiful appearance is top-notch in terms of texture and grip, and it feels quite compact and compact. The price of each set of the Fengyin Care series is about 90 yuan, which is suitable for users who pursue the ultimate shaving experience.
 
For users who also pay attention to comfort, Zhishun is more practical, their price difference is 20 yuan, this is mainly because Zhihu streamlines the sideburns knife with a low usage rate, and the lubrication strip is also reduced to the mainstream 1, for users with hair that is not thick, and sideburns knives are not commonly used, Fengyin Zhishun is more cost-effective.
 
In order to expand the product line and attract users of the original electric shaver camp, Gillette has specially launched a power version of Fengyin Zhishun, which adds a vibration massage function on the basis of the original Zhishun, and can bring a refreshing shaving feeling between manual and electric with Flexball Shun Ball, with a price of about 165 yuan, suitable for users who are willing to try new experiences.
 
Before the launch of the Blade series, the Blade 3 has been playing the role of Gillette's flagship, and until now, the Blade 3 is still the most talked about series. At present, the Fengsu 3 series has three models: Fengsu 3 Breakthrough, Fengsu 3 Sharp, and Fengsu 3 Classic, and the first two have only made minor changes on the basis of the classic model.
 
The Blade 3 Breakthrough uses blades from the Blade Hidden series, which are thinner, sharper and more durable. The Edge 3 Keen claims that its lubrication strips use an enhanced version of aloe vera, which can care for the skin and reduce sensitivity, but the actual experience is not much different, and the price is higher than that of a three-layer blade. Among the three, the front speed 3 breakthrough is the most comfortable, and the front speed 3 classic is the most cost-effective, and the price is about 40 yuan.
 
Weifeng is the most classic series of Gillette, and most of the brand's 2-layer and 3-layer shaver products have the shadow of Weifeng series. The grip is mainly made of plastic, small and lightweight, with a simple design, and everything is practical first. The basic model is a 2-layer blade, the shaving efficiency is low, and it is cheaper, the price is about 10 yuan, and the price of the replacement head is only about 4 yuan. The Weifeng 3 has been upgraded to a 3-layer blade, which improves the shaving efficiency, but compared with the Fengsu 3, the sharpness and durability are insufficient, which is suitable for business travel.