Ella's kitchen was created in 2006 by a very attentive dad for his baby daughter Ella and is certified organic by the European Union. Ella's kitchen is actually organic fruit and vegetable puree with bright colors and stylish packaging, and you can bring a pack to your baby when you go out to play, and squeeze it out like toothpaste when you eat it, which is more than a little more convenient than ordinary bottled fruit puree. After its launch, it sold well in the country and swept the world, with an annual turnover of up to 100 million pounds.