Xibei was founded in 2006 with the participation of Dr. Sears, author of the Sears Intimate Parenting Encyclopedia. As a dynamic emerging brand in the baby food market, accounting for more than 4% of the U.S. market share, Obama publicly mentioned its boost to the U.S. economy. In 2013, it became another member of Danone. Xibei is the first to add Life's DHA, probiotics, and fructooligosaccharides to organic rice flour, with clear nutritional benefits, and all products have passed USDA certification, making it a high-end infant organic food brand.