Founded in 1985, Earth's best is the first and only fully organic baby food brand due to its completely organic formula and no genetically modified ingredients. USDA Organic certified organic by the U.S. Department of Agriculture, and is also allowed by kosher regulations that strictly prohibit diets. Earth's best rice cereal series uses natural organic brown rice, which is mellow and delicious, and adds electrolytic iron to make it easier to absorb and utilize. There are many varieties of food mud, which can open the baby's taste buds early. Among organic brands, Earth's best is priced a little lower than Shebro Germany.