As early as 1984, Heinz entered the Chinese market, filling the gap of domestic infant nutrition food at that time, and the people-friendly price and perfect distribution system made Heinz the most popular infant food brand. Although baby noodles have only been launched for the Chinese market since 2012, food safety problems have been frequent for local Chinese brands, and Heinz from the United States has brought more trust to users.
 
Heinz baby noodles are in the form of noodles and nutrition companions, the noodles are enhanced without adding salt and preservatives, and the nutrition companion is individually packaged, so users can add nutrients according to their own needs, which is convenient and flexible. But this method is innovative, but also lazy, adding nutrients to noodles without destroying the taste and flavor is a test of brand strength. Nutritional companion contains a variety of nutrients such as iron, does not participate in seasoning, but still needs to be taken with staple food, and eating alone often causes digestive discomfort in babies. According to the different nutrient ingredients, Heinz baby noodles are divided into Super Jin Jian Er You series, Gold Grain Grain Series, Gold Zhiduoduo Series and Youjia Series.
 
Super Jin Jian'er You series and gold grain series are mainly complex flavors, using imported wheat, and adding purple sweet potato powder, oat flour, black rice flour, etc., as long as you are not allergic, you can try boldly. Its nutritional companion is formulated with "Healthy Smooth", which contains DHA, AA and FOS prebiotics in addition to iron, calcium and zinc. 30g*8 bags of individual packets, easy to access and store. The price of 256g/box of Super Gold Jian'er You series noodles is 55 yuan. 320g/box of gold grain is more cost-effective, and the price is about 40 yuan.
 
The flavors of the Golden Zhiduoduo series are the most abundant, with new flavors such as beef vegetables, cod broccoli, and salmon, but the beef powder, cod powder, broccoli powder, and salmon powder in its ingredients are relatively low, and only the flavor of the noodles has been improved, but it generally reflects that Heinz's fish taste has a heavier fishy taste. The nutritional companion of this series uses the "Smart" formula, which is mainly less FOS prebiotic than the aforementioned Jianchang formula. The packaging specification of the Zhiduoduo series is 40g*8 bags, and the price is close to the grain surface, and the average price of each box is less than 40 yuan.
 
The most popular Youjia series of raw materials are domestic wheat flour, the taste and nutrients are relatively single, but the iron, zinc, calcium and other elements that are highly concerned in the early stage of the addition of supplementary food are strengthened, and the product variety is also rich, with a specification of 40g*6 bags/box, and the price of more than 20 yuan has a high cost performance.
 
Although Heinz has its own baby food factory in Qingdao, its baby noodle products are manufactured by Dongguan Jiali Food Co., Ltd., which mainly produces rice and flour products and has cooperative relations with a number of catering companies in Guangzhou and Shenzhen.