Founded in 1933, American Tourister became famous around the world in the '70s for producing the famous "Gorilla Commercial" campaign, in which the boxes were ravaged by the gorillas and still intact. In 1993, American Tourister was acquired by Samsonite and operated globally as the second brand of the Samsonite family.
Although the marketing is good, the actual quality of the product is not ideal. According to the 2017 Consumer Reports Suitcase Survey in the United States, the number of people using American Tourister is the largest, but user satisfaction is low, and it ranks low among carry-on and consignment box brands.
However, as a brand of Samsonite Group that is positioned for mass consumption, the price of American Tourister bags is very close to the people, and its popular star 79B suitcase 20 inches, 24 inches, and 28 inches are priced at 599 yuan, 699 yuan, and 799 yuan respectively. However, there are still improvements in the details, and there are feedback from users that the box is easy to leave scratches, and the lever shakes from time to time, which is not stable enough. Although there are 8 wheels at the bottom, it is not smooth enough when dragging, and the noise is large, which affects the use experience.
The American Tourister's expandable trunk is where it excels. For example, the 20-inch 79B cabin suitcase can be expanded to a capacity of up to 53 liters, and the 28-inch check-in box can be expanded to a capacity of 118 liters, so almost all travel essentials can be tucked in. If you are buying a case that values capacity the most, then this case will be a good choice, and the PC material will also ensure that the case is durable.
Although American Tourister has a number of product lines, few of the boxes are made of pure PC material, which is not suitable for people who have a higher pursuit of cabinet durability. However, if it is used for general business activities, the American Tourister DB7 soft case is worth recommending. It won the 2018 German Red Dot Design Award, lightness is its biggest feature, the 20-inch cabin suitcase weighs only 2kg, with a computer front pocket compartment and a hidden zipper compartment for easy access to computers and documents and other items, a large-capacity expansion layer to enhance the storage of the box, and the price of 500 yuan is more cost-effective.