When you think of this, you may think of brands such as Ito ITO (Travel Friends this) and this Tokyoa, all of which claim to be from Japan, but are actually Chinese brands. Due to the high awareness of ITO, many manufacturers have started to use this brand name. Founded in Shanghai in 2007, ITO, an independent design suitcase brand, first started in Taobao stores, and after accumulating a certain number of orders, it entered Tmall, and in 2017 alone, 618 sold more than 7,000 suitcases in one day. At present, Yidao (Shanghai) Commercial Co., Ltd. has legally owned the right to use the ITO registered trademark.
 
Although ITO has not been established for a long time, whether it is the overall quality, design or price of the suitcase, ITO has performed well and has become a dark horse in the industry. At present, this has five collections: Classic, Pistachio, Ginkgo, Macadamia and Almond, which are named after nuts, which means that they have a strong shell like a nut. Therefore, this only sells hard cases, except for the Classic and Macadamia, which use ABS PC and pure aluminum-magnesium alloy respectively, the other three series are 100% PC hard cases.
 
Classic is the first product line launched by ITO, with a cumulative online sales of 400,000 units. ABS PC has the best of both worlds, ABS has high strength and scratch resistance, while PC makes it impact-resistant and easy to recover, so the Classic suitcase is sturdy and reliable, and protects luggage in place. However, because it uses a high-strength aluminum alloy frame structure, "weight" is its biggest shortcoming, and the weight of the 20-inch suitcase can reach 4.1kg, which is close to the weight of a pure aluminum-magnesium alloy suitcase. In addition, some users reported that the wheels were noisy, the drag resistance on the gravel road was large, and the connection between the wheels and the box was not firm enough. But the Classic series is rich in colors, bright and bright, and the price of about 1,000 yuan makes it one of the most popular products in the brand.
 
Ginkgo和Pistachio系列是this PC箱中的代表作，箱体采用德国拜耳集团的PC材质，是目前制作PC硬箱的最佳材料，与Briggs & Riley、Eagle Creek等大品牌选材相同。此外还通过三层或四层复合加工工艺，增强了其抗冲击的性能，箱体耐用性不仅在品牌所有系列中表现最优，即使与Briggs & Riley或Eagle Creek等大牌相比也毫不逊色。
 
When it comes to cabinet details, the ITO is equally commendable. In the suitcase industry, it is common practice to order parts such as tie rods, wheels and latches from different parts factories and then assemble them. For example, Ginkgo's PEBBLE™ round twistlock is inspired by the common revolving door opening action in daily life, which can open the box with a simple turn, which is different from the traditional card or buckle type round combination lock, which won the German Red Dot Design Award that year when it was launched. In addition, ITO has also cooperated with HINOMOTO, a high-quality roller factory in Japan, to develop a silent two-wheel wheel, which has a reasonable silent effect.
 
Today's suitcase is no longer simply needed to travel and transport items, but has gradually developed into a fashion accessory, and "design aesthetics" has also become a major consideration for consumers when buying suitcases. this is good at using colors and materials, in addition to the common charcoal black suitcase, there are also unique colors such as navy blue, brick red and red copper, and then the use of special designs, such as PEBBLE™ round twistlock or PEBBLE flap code TSA lock, the details highlight the difference, compared to the single color and line design of many big-name suitcases, this products can attract more attention.
 
However, ITO products also have their shortcomings, such as the most popular Ginkgo series among young consumers, although the shape is tough, but the weight is too heavy, the 20-inch cabin suitcase weighs 3.7 kg, this weight is not light in the PC hard case, the price of the 20-inch and 30-inch suitcases is 1998 yuan and 2998 yuan respectively, the price is high.
 
If you prefer a lighter PC case, consider the Pistachio series, which weighs only 2.8kg in a 20-inch cabin suitcase, and it is difficult to find a lighter one in a PC case. PEBBLE clamshell code TSA lock has a unique design and high security, and the silent twin wheels have built-in 3 medium carbon steel ball bearings and noise-reducing and wear-resistant PU wheel bodies, which are still as smooth as ever after long-term use. Compared with the Ginkgo series, the Pistachio 20-inch and 28-inch suitcases are priced at 1098 and 1698 yuan respectively, which is more cost-effective.