Born in 1992 in California, USA, it has grown from a small company with a single style to one of the most popular footwear brands in the world. In 2009, it was named "Company of the Year in Footwear Products" by Footwear Plus magazine. Sales in 2016 reached US$3.56 billion, of which sales in Chinese mainland were RMB6.5 billion, up 89% year-on-year. Past spokespersons include Britney Spears, Christina Aguilera, Li Xiaopeng, Wang Xinling, Chen Yihan and other celebrities from all walks of life. Skechers children's boots are available in a variety of styles such as booties and snow boots, and some snow boots also have a flashing design, which is very childlike, but the soles of the boots are mostly viscose, and the durability is average.