Founded in 1906 by Mr. William J. Riley in Boston, the marathon city of the United States, the brand is known as the "presidential jogging shoes". New Balance started out as a specialist in orthopedic arch braces and orthodontic shoes, and as the business grew, in the '50s, New Balance began manufacturing professional sneakers for local runners, including the MIT track and field team. New Balance's exclusive high-vibration cushion greatly improves the comfort of the shoe. In addition to the research and development of high-tech functional materials, it also provides humanized services with six width lasts and two height uppers to meet a variety of different foot shapes. Chris Hemsworth's daughter India Rose Hemsworth, Madonna's daughter Lourdes Leon, Hilary Duff's son Luca Cruz Comrie and other celebrity children have appeared in street photography with New Balance sneakers.
 
New Balance children's sneakers include running shoes, velcro running shoes, tennis shoes, training shoes and other shoes, the most popular of which are retro running shoes. New Balance Kids is available in sizes for children of all ages, and parents can choose from a wide range of sneakers for kids, middle and older children, depending on the age of their children. In June 2017, New Balance cooperated with Marvel's Spider-Man to launch a joint limited edition sneaker, suitable for children aged 4-14, priced at 529 yuan in the domestic flagship store. The limited-edition upper is made of breathable mesh and uses lightweight FANTOM FIT technology, and is available in red, blue and black, so Marvel fans should not miss it.