Three out of every five Italians own at least one pair of Superga, the 100-year-old Italian national casual shoe brand. Superga is one of the originators of the espadrille trend, having developed the first pair of rubber-soled tennis shoes, which contributed to the European fashion for espadrilles. After World War II, Superga expanded into new categories and new models, spreading espadrilles into everyday life, and its craze has spread throughout Europe, the Americas and Asia. Halle Berry's daughter Nahla Aubry, Angilina Jolie's daughter Shiloh Jolie-Pitt, and Jennifer Garner's daughter Seraphina Affleck have all appeared on the street wearing Superga's espadrilles.
 
In 1925, the classic 2750 was launched, and with its comfortable and durable features, fashionable and versatile shape, it gradually became the national shoe of Italy. The espadrilles have no frills on the exterior and are made of soft rubber on the sole for a comfortable, lightweight, durable and non-slip feel. In addition to mature shoe-making technology and structural design, simple and fashionable star shoes are even more indispensable. British singer Rita Ora and fashion icon Alexa Chung have both been the face of Superga. Superga has also collaborated with Star Wars on a collaboration.