Occasions: Sports, Outdoor, Leisure
Price: 360-600
Recommended items: Keds Champion, PRO-Keds Royal Lo
Founded in 1916 by The U.S. Rubber Company, the first American canvas shoe brand, it has become one of the oldest sports brands in the world, attracting many international tennis champions, Olympic football players, gymnasts and other professional athletes. In 1916, Keds' Champion series of rubber-soled espadrilles for women was born, inheriting Keds's usual taste-oriented brand style, this classic collection was welcomed by many fashionable women. Audrey Hepburn, Marilyn Monroe, Jacqueline Kennedy, Misha Barton, Taylor Swift, Zheng Xiujing and many other stars are followers of Keds. In 2012, Keds was acquired by the Wolverine Worldwide group, which owns internationally renowned footwear brands such as Cat, Chaco, Hush Puppies, and Merrell. Keds has launched collaboration espadrilles with American Eagle, Kate Spade, Hollister and other brands, and has successfully launched sales in the United States.
In 1949, Keds launched a branch line, the Keds, which primarily produced basketball shoes. The first pair of PRO-Keds was a basketball shoe from the Royal series, made of canvas with red and blue stripes on the side of the sole, which became the distinctive symbol of PRO-Keds to this day. Until the late '70s, Pro-Keds had a strong presence in the sneaker market, both professionally and on the streets, and was the hottest sneaker on the streets of New York. In the 90s, PRO-Keds was popular in Japan, and like other first-line sports brands, Pro-Keds also reproduced some shoes and added more colors to launch some limited editions, among which the most famous is the replica of the Court King, a tennis shoe with a layer of different color material on the front of the sole, which made many sneaker collectors rush to buy it. In addition to reproducing limited editions, Pro-Keds began to collaborate with some big brands in the mid-to-late 90s to launch co-branded shoes, such as the famous brand Paul Frank, the Japanese Levis, and so on. The price of Keds canvas shoes on the domestic official website is about 198-598 yuan.