Occasions: Sports, Outdoor, Leisure
 
Price: 300-1500
 
Recommended items: CHUCK TAYLOR ALL STAR, JACK PURCELL, CONS, ADDICT
 
The people in the world who love to dress up have always loved Converse canvas shoes that can be worn for a lifetime. Since the first pair of Converse All Star espadrilles were introduced in 1917, Converse has become synonymous with espadrilles and a spiritual symbol of American culture, with an irreplaceable place in the history of sports, music, film and television, and fashion. At present, Converse is mainly listed in the domestic market CHUCK TAYLOR ALL STAR, JACK PURCELL, CONS and other series, and the official domestic price is about 369-1099 yuan.
 
The Converse All Star first appeared as a basketball shoe. During the golden age of American professional basketball, basketball player Chuck Taylor continued to recommend Converse All Star to college and high school basketball teams until 1923, when Converse decided to add the Chuck Taylor name to the logo, and the first pair of title sneakers was born. In the decades leading up to other brands, Chuck Taylor All Star has been synonymous with basketball shoes, widely used on basketball courts around the world.
 
At that time, All Star was only available in white. The original design of the All Star is made of canvas, which is not only durable, but also comfortable and breathable. In 1966, ALL STAR launched the Color Collection, which broke the long-standing monochromatic color. In the 70s of the twentieth century, under the influence of the hippie trend, fashion began to move closer to nature and primitiveness, and All Star seemed to be very retro at the time, and it was very easy to wear and match, becoming a must-have for rock lovers. So far, the All Star series, which integrates vintage, pop and fashion, has sold more than 1 billion pairs, becoming a well-deserved king of fashion classics in canvas shoes.
 
One of Converse's classics and a legend that has been popular for nearly a century, Jack Purcell, commonly known as "open laughter", has been favored by many Hollywood stars. Hollywood legend James Dean, Oscar-winning actor Dustin Hoffman, and the lead guitarist George Harrison of the band BEATLES are all fans of the Jack Purcell series, and Dustin Hoffman wore Jack Purcell in the movie "The Graduate". In 2000, the Jack Purcell series landed in Chinese mainland, black, white, pink, khaki, coffee, royal blue, navy blue, apple green and other colorful colors, wear-resistant and flexible canvas upper, unique appearance design, and a consistent tradition of paying attention to details, making the JACK PURCELL series one of the classics in Converse canvas shoes.
 
The CONS collection mainly includes street skateboarding shoes and running shoes, and its biggest feature is the star arrow logo on the side of the shoe. There are also some shoes that do not have the star and arrow logo, such as the One Star series, where the One Star logo is a star. In terms of collocation, CONS is more sporty, and one star is more suitable for casual style.
 
The 90s can be said to be the biggest disaster period for Converse, Converse spokesperson Johnson announced his retirement because of AIDS, Bird also entered the late stage of his career, and the scenery is no longer good, and the new spokesperson of Converse in the 90s is full of problems, Rodman, Sprewell, etc., are all famous problem figures on the court, and negative news continues. These factors have completely destroyed the brand. In 2001, Converse declared bankruptcy, and in 2003, it was acquired by Nike.
 
After a period of downturn, Converse has been reborn in recent years and has a strong momentum of development. Revenues for fiscal 2012 and 2013 were $1,324 billion and $14.4 billion, respectively. $4.9 billion, with revenue of 16.6 billion in 2014. 8.4 billion US dollars, a year-on-year increase of 16.22%, greater than the growth rate of its main brand Nike of 9.35%.
 
Converse generously put forward the strategy of not talking about technology, only talking about the feelings of canvas shoes, which not only keeps the product cost low, but also the marketing methods of the supremacy of feelings are full of literary and artistic atmosphere, and use old classics to strengthen their sense of existence.
 
In 2017, to celebrate the 100th anniversary of All Star, CONVERSE ADDICT will launch a new spring model. The ADDICT series has a slender body, a pointed toe, a thick bottom, and a more three-dimensional toe, unlike an ordinary canvas toe that is wide and easy to collapse; The laces are made of thick cotton, with a delicate texture; Samsung black background back mark. The inner lining is made of OUTLAST temperature-regulating fabric, which is cold-resistant and breathable; The cushioned midsole is made of PORON material for more comfort when the heel hits the ground. The sole is made of Vibram, which is used in some professional hiking shoes, and has strong anti-slip and abrasion resistance. In addition, this collection also has a special shoebox. Although the price of the ADDICT series is several times higher than that of ordinary shoes, it still can't stop fashionistas from chasing it. It's been said that once you get your hands on this collection, it's so comfortable that you won't want to try another collection.
 
In addition to many classic styles and collections, Converse also often launches collaborative limited editions, whether it is a small fresh or a fashionable trendy, you can find your own pair of canvas shoes in Converse.