Once the boss of the domestic women's shoe industry, now facing the cold winter of the shoe industry, the performance is declining wildly, and the store is closed to "can't stop", Daphne is seeking the road of brand transformation and rise. Daphne chose to reshape its brand image, shifting from low-end street stores to shopping mall stores, upgrading its logo and store vision, reorganizing its design team, and collaborating with trendy brand designers across borders...... Daphne's self-reform can be described as drastic, and the market effect has yet to be tested.
 
Changing the brand image characteristics of the past, such as popular, explosive, cute, etc., Daphne is now in a slow transformation has changed in design, and the shoes are mainly simple and elegant light colors, no longer as fancy as in the past, and are more inclined to improve the quality of the shoes, decent and elegant, and very wearable for OL who needs to commute daily. While enhancing the brand's texture, Daphne did not raise the price all at once, and the price is still as low as in the past, even the shoes made of leather are generally under 300 yuan.