Founded in 2000, it is a global online retailer of fashion products, not only with its own brands, but also selling more than 800 designer brands, and is the UK's largest fashion retail e-commerce company, with operations in the United States and Europe. In 2013, ASOS entered the Chinese market, but withdrew from the Chinese market in 2016 due to poor management. At present, it can be purchased through overseas shopping and other channels on foreign official websites.
 
As a fast fashion e-commerce brand, ASOS is deeply loved by young women in Europe and the United States. Ashlee Simpson, Ellie Goulding, Taylor Swift and other European and American actresses have worn the brand's shoes and boots. ASOS boots are more diverse, and the price is more affordable than the big brands that often cost thousands of yuan, and the price on the official website of the United Kingdom is about 340-1070 yuan.