Recommended items: men's business casual reversible leather belt 50397953, men's smooth cowhide reversible belt 50286255
 
Founded in 1923 by Hugo Ferdinand Boss, a German fashion brand specializing in men's ready-to-wear and accessories. Hugo Boss started out as a menswear product, but after 1950, it gradually expanded into women's clothing and accessories, and in 2019, Zhao Youting was appointed as the brand ambassador in China.
 
Hugo Boss went public in Germany in 1985 before being acquired by Italian fashion group Marzotto in 1991. Previously, Hugo Boss had four sub-brands: BOSS, BOSS Orange, BOSS Green, and HUGO. However, in 2015-2016, it encountered a short-term crisis and its development was slightly weak, so it cut off the two brands of BOSS Orangee and BOSS Green in 2016, focusing on the positioning of young and trendy HUGO and focusing on men's formal wear.
 
Hugo Boss focuses on dress belts, which are mostly solid colors with simple pin buckles, with almost no patterns and patterns, suitable for business occasions. The belt material is mostly made of two-layer cowhide, compared with the first layer of cowhide used by other brands, the feel is slightly hard, and the size is mostly one-size, and the range of adaptation for different figures is narrow. The official domestic selling price is mostly concentrated in the two ranges of 1450 and 3000 yuan, and the cost performance is very low.
 
Due to various factors such as transportation costs, exchange rate fluctuations, tariffs, etc., many foreign brands have a gap in the price of goods in various markets. In 2016, Hugo Boss reduced the price gap between its products in each market while reducing its brands. However, even so, the price of the BOSS brand in the Americas and Asia is still about 20%-30% higher than that of the European market. In the European market, the Hugo Boss belt basically starts at 50 euros, and the cost performance is much higher than that in China, so it is recommended that domestic consumers buy it when they travel in Europe or buy it through friends.