RECOMMENDED ITEMS: LV CIRCLE BELT, LEGEND EPI BELT, LV INITIALES REVERSIBLE BELT
 
As one of the world's leading international fashion brands, LV has almost reached the point of becoming a household name in the luxury market. Not only has it been the No. 1 luxury brand ranked by Forbes for five consecutive years, but it was also named "Best Leather Goods Brand of the Year" by Robb Report, an authoritative luxury magazine in the United States, in 2016.
 
In 1896, the Monogram motif was designed with LV letters, four-petal flowers, and positive and negative diamonds, which has become a classic style that is still internationally renowned today, and is also regarded as the brand's logo. In 1987, LV merged with Moët Hennessy to become the world's largest luxury group, LVMH (Louis Vuitton Moët Hennessy), and has successively acquired many luxury brands, becoming a veritable luxury empire. LVMH owns more than 70 Maisons, including Bulgari, Dior, Givenchy, Fendi, Celine, Loro Piana and many more.
 
The competition in the modern fashion luxury market is becoming increasingly fierce, in addition to the competition in brand value and sales, mastering and controlling the exquisite manufacturing plants and scarce raw material bases has become a consensus in the circle. LVMH acquired a majority stake in Singapore-based crocodile manufacturer Hang Lung International in 2011, after taking control of French calf leather manufacturer Les Tanneries Roux in 2010, to gain control of the entire supply chain and further strengthen its control over quality.
 
For LV, the value of the belt cannot be distinguished by the material alone, but also depends on the originality of its craftsmanship and design. Its most popular is the iconic Monogram pattern canvas belt, although it is a PVC-coated canvas belt with calfskin trim, but the price is higher than some pure calfskin belts, such as a canvas LV CIRCLE belt costs 4,700 yuan. Another classic design of LV in coated canvas is the Damier checkerboard pattern, which consists of a canvas strap with a calfskin lining, and is priced at a similar price to the Monogram model, both of which are modern and fashionable and suitable for everyday casual wear.
 
If you are attending a business occasion, it is more suitable to choose a belt made of LV leather. Similar to Hermès, LV will also distinguish leather materials with different names, and its men's belts are mainly made of Epi, Taiga and Utah calfskin leather, and there are also a small number of crocodile and ostrich leather styles.
 
Epi, Taiga and Utah have slight differences in texture and feel, and there is also a certain price gradient. Epi is LV's first leather collection, which is based on tanned leather and is deeply dyed, resulting in a high gloss, clear and long texture, high hardness and resistance to water and scratches. In the men's belt category, the price of Epi material is relatively low, such as a LEGEND EPI belt priced at 3,700 yuan, followed by Taiga leather with finer embossing and medium hardness, and the price is concentrated around 4,200 yuan. The price of Utah leather is the highest among the three, the texture is softer, the surface grain is clearly visible, and the LV INITIALES double-sided belt made of it is priced at 5250 yuan.
 
There are only a few crocodile leather and ostrich leather belt styles of LV, all of which are lined with calfskin, and the crocodile leather surface has a clear texture and high gloss, priced at 25,700 yuan. Ostrich skin is soft and light, with a uniform polka dot pattern due to the ostrich pores, simple but not monotonous, priced at 14,600 yuan.
 
Even if it is not the classic Monogram and Damier checkerboard patterns, the letter buckle of the LV logo is very recognizable and recognizable among the products. In addition to the regular belt styles, LV began to launch the My LV Belt personalization service in September 2017, providing a higher degree of freedom of choice, and consumers can choose different leathers and buckles according to their preferences. There are 14 straps to choose from, including calfskin, ostrich and crocodile in different materials and colours, while 12 styles include gold, black, silver and even more luxurious diamond-encrusted buckles. The inside of the belt can also be stamped with the initials, which is very personal.